Building links for a .gov site – an obvious thing that we learnt

A few months back we were asked to help a government organisation form an SEO link building strategy. Compared to most sites we do link building for it was an absolute breeze but we did notice a few things that could be carried across into general link building strategies for all kinds of websites. image..

The humanisation of SEO

Until a few years ago it was possible to win at SEO through taking a relatively robotic and technical approach to website optimisation and to then build links en masse through largely automated/outsourced or at least templated processes. There was often little love in this process apart from the love of finding and implementing new..

White hat SEO Linkbuilding – 14 step process infographic

There still seems to be a lot of confusion about what is a reliable link building process that can be trusted not to fall foul of Google and also that will improve traffic. I have given a basic outline of our process in the following, and epically long infographic. I am not really sure that..

How to identify SEO link building opportunities

Link building has been an important element of SEO ever since Google introduced PageRank to their algorithm many years ago. For SEO newcomers; PageRank is a theory and patented technology introduced by Larry Page, the founder of Google which basically attributes value to a document (page) on the web based on the quality and number..