Using ChatGPT to write the perfect Instagram / Facebook Ad text

We are all now getting used to generative AI with ChatGPT still the leading tool in the market. We have been using the tool more and more to get the building blocks of ad texts, but have found that building the right prompt is critical and takes some time. In this post we break down,..

Traditional Retention and Recruitment Marketing split is finished

Traditional Retention and Recruitment Marketing split is finished – That’s quite a statement and one that perhaps many marketers will disagree with. However, I didn’t just make it up for fun; here is my thinking behind this: One of my first marketing roles back in 2005 was within the retention marketing team of an organisation…