Having the right keywords for your business’s Google ads account is critical to it’s success. Yet there are many ways to carry out keyword research, using various tools such as the Google Ads keyword tool or paid tools such as Ahrefs or SEMrush. Also taking a more creative approach, it is good to see what people are talking about on social sites and forums such as Reddit.com related to your business and industry and then use the keyword tools to get specific ideas from within those topics.
Today we are going to talk about the ways we have found to use Chat GPT to help keyword research specifically for use in paid search campaigns.
Without relevant and highly searched for keywords, your ads may fail to reach your target audience and generate conversions. ChatGPT is a highly effective keyword research tool that can help you generate high-quality keyword ideas for your Google Ads campaigns due to the way it has been trained.
ChatGPT is a language model that relies solely on natural language processing (NLP) to comprehend the meaning and context of a query before offering relevant keyword suggestions. This sets it apart from conventional keyword research tools, as it uses a more dynamic approach to provide users with a unique kind of assistance.
However, due to its reliance on NLP, ChatGPT’s abilities are limited to suggesting keywords based on contextual cues alone. While it can identify the relationships between words and phrases in a query, it does not have access to actual search data. Consequently, it may not be able to provide users with the most popular or frequently searched keywords for a given topic, which traditional keyword research tools can.
Despite these limitations, ChatGPT’s unique approach can be beneficial in certain scenarios. For instance, it can assist users in generating more specific, long-tail keywords that may not appear in traditional keyword research tools. Additionally, it can suggest related concepts or themes that users may not have considered, broadening their perspective on a topic.
Here are some learnings and tips from what we have found so far.
1. Using Specific Prompts
To use ChatGPT for keyword research, you need to provide it with specific prompts. These prompts should be designed to elicit keyword ideas that are relevant to your business or industry. For instance, if you run a pet grooming business, you could use prompts such as “best dog grooming tips,” “how to groom a cat,” or “dog grooming supplies
By using these specific prompts, you can generate highly relevant and specific keyword ideas that are likely to perform well in your Google Ads campaigns. However, it’s important to note that you should aim to generate a mix of both short-tail and long-tail keywords. In fact it is good to start the research on ChatGPT with more broad topics so that the responses do not become too specific.
This will help you to optimize your ads for both broad and specific search terms, reaching a wider audience and increasing your chances of conversion.
For more specific examples of prompts that you can use with ChatGPT, check out the blog post “ChatGPT: The Ultimate Keyword Research Tool – 6 Examples” by SEO.ai.
2. Finding Related Keywords
Another way to use ChatGPT for Google Ads keyword research is to find related keywords. This can be particularly useful if you’re struggling to come up with new and relevant keyword ideas or want to expand your keyword targeting.
To find related keywords with ChatGPT, you can use prompts such as “what are some other words for [your product or service]?” or “what are some common questions about [your product or service]?” By using these prompts, ChatGPT can generate a list of related keywords that you can use in your Google Ads campaigns.
By including these related keywords in your ads, you can increase your chances of reaching a wider audience and generating more conversions. For more examples of prompts that you can use to find related keywords with ChatGPT, check out the blog post “Keyword research using ChatGPT prompts” by Search Engine Land.
3. Generating Long-Tail Keywords
Long-tail keywords are highly specific and less competitive keywords that can help you target a specific audience and drive conversions. By using ChatGPT for Google Ads keyword research, you can generate highly specific long-tail keywords that are likely to perform well in your campaigns.
To generate long-tail keywords with ChatGPT, you can use prompts such as “what are the benefits of [your product or service]?” or “how to [achieve a specific goal related to your product or service]?” By using these prompts, ChatGPT can generate a list of highly specific and relevant long-tail keywords that you can use in your Google Ads campaigns.
By targeting these long-tail keywords, you can reach a highly specific audience that is more likely to convert. This can help to increase your return on investment (ROI) and generate more revenue for your business.
4. Use different variations of your prompts
ChatGPT can generate a wide range of keyword ideas, but to ensure you’re covering all your bases, try using variations of your initial prompts. For example, if your prompt was “best dog grooming tips,” try using “top dog grooming tips,” “essential dog grooming tips,” or “expert dog grooming tips” as prompts as well. This will help you uncover a wider range of keyword ideas.
5. Analyze the context of the generated keywords
ChatGPT generates keywords based on the context of the prompt you provide. It’s important to analyze the context of the generated keywords to ensure they’re relevant to your business and Google Ads campaign. For example, if your prompt is “best dog grooming tips,” you might get keywords like “dog grooming products” or “dog grooming techniques.” While these are related to dog grooming, they may not be relevant to your specific campaign goals.
6. Group your keywords
Once you’ve generated a list of keywords using ChatGPT, it’s important to group them into different themes. This will make it easier to create ad groups and write targeted ad copy. For example, if you generated keywords like “dog grooming tools,” “dog grooming supplies,” and “dog grooming equipment,” you could group them under a “dog grooming supplies” theme.
7. Use negative keywords
Negative keywords are search terms that you don’t want your ads to show for. Using negative keywords can help you refine your ad targeting and save money on ad spend. ChatGPT can help you generate negative keyword ideas as well. Simply use prompts like “what are some common misconceptions about [your industry or business]?” or “what are some things people don’t like about [your industry or business]?” to generate negative keyword ideas.
8. Test and refine your keywords
Finally, it’s important to test and refine your keywords over time. Use Google Ads’ built-in tools like Keyword Planner to see how your keywords are performing and make adjustments as necessary. Refining your keywords over time will help you improve your ad targeting and maximize your ROI.
9. Combine with conventional keyword tools
We have found that ChatGPT is good to use during the initial stages of keyword research as the results given are based on content from all over the internet rather than simply based on what has previously been searched on Google (which is what you get form the Google keyword tool).
Having this approach means that you can start with a broader and more flexible base.
For example here is the first stage:
Then you can get more specific on long tail keyword ideas:
Take the output to the Google keyword tool:
Now the results that you get are more diverse than if you simply put in the keyword “sofabeds”. Having a diverse set of keywords around your product service means that you can gather data on what works best during the early stages of your campaign.
10. Using ChatGPT for Ad Copy Ideas
In addition to generating keyword ideas, you can also use ChatGPT for ad copy ideas. By using prompts such as “what are the benefits of (product/service)?” or “why should I choose (brand) over competitors?”, ChatGPT can provide you with ideas for persuasive ad copy that highlights the unique selling points of your business.
Furthermore, you can use ChatGPT to generate ad copy variations by providing it with different prompts and using the output to create A/B test variations. For example, you could use prompts like “what are the features of (product/service)?” or “how does (brand) solve (problem)?” to generate different ad copy variations that speak to different aspects of your business.
Just remember to keep your prompts specific and tailored to your business, and to use the output as a starting point for further refinement and optimization.