About a year ago I read a blog post (sorry cannot remember where) on the best social media tools. One of the tools mentioned was Fliptop. This is a tool that can take your email data, or your social follower data and append it with much more information on the individuals – e.g. if you..
Hats off to Google; they are an incredibly bright bunch over there. Adwords is perhaps the most intelligent ad platform ever built and Google keep on adding new dimensions to it which make it both more customisable and at the same time less accessible to the average small business owner and also slightly tougher to..
My Granddad was born in 1912 and died last year at the age of 99. I have just been reading his memoirs and he raised some really interesting points about community and how people used to interact with each other and how they interact now. He grew up in a small mining community in rural..
Over the past month Google shopping has been transitioning from a free service that allowed advertisers to submit a XML feed of their products to the Google Merchant Centre and then benefit from a good amount of free traffic to a paid service through Google Adwords called product listing ads. Not surprisingly a lot of..
A few years back I wrote a post detailing my thoughts on how to write effective PPC ads. Like a lot of my posts it is a pretty long one so thought that it would be good to abbreviate in the form of an infographic. The problem is that I cannot design and although I..
My self confidence is something that has been constantly challenged as a marketer and so I have decided to divert from my usual content on search marketing and social with a post that is more personal but hopefully also enlightening. Marketing is a discipline where we can quickly go from being the champion of the..
WordPress released a nice little function this week which allows you to embed tweets with a blog post. This can increase social sharing of your content, particularly if you have a loyal following of users. Instead of relying on users finding your tweets within their busy Twitter feeds you can present your most important messages..
Pay per click (PPC) marketing has long been considered a necessary evil by many business owners. This is perhaps because we are all captivated by the glitz of SEO success and how it could mean lots of “free” traffic and sales. The fact is that PPC can often be cheaper than SEO; to rank well..
Link building has been an important element of SEO ever since Google introduced PageRank to their algorithm many years ago. For SEO newcomers; PageRank is a theory and patented technology introduced by Larry Page, the founder of Google which basically attributes value to a document (page) on the web based on the quality and number..
This is going to be a very short post as it is just on a specific finding that I have had over the past few weeks and thought that I should share it in case any of you are still making the same mistake. I generally use Hootsuite for managing social media communications; it is..
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