Being in the online marketing world I spend a lot of time on forums and blogs exchanging ideas and discussing search marketing and other forms of online marketing. One thing that has struck me is that there is a lot of helpful information and discussions going on for those already with experience in SEO, PPC..
On first sight many marketing and advertising professionals may think that writing good copy for Pay Per Click (PPC) ads is relatively easy as there are fairly strict text string length constraints that give you boundaries within which to work. However, I have found that coming from a direct marketing background (which is also based..
If you are not currently doing affiliate marketing then you are really missing a trick. Affiliate marketing evolved from the simple concept that if another website sends you a visitor and that person becomes a customer of yours then you should say thanks to the other website by giving them a small piece of the..
One of the most important parts of managing a Google Adwords account is minimising the irrelevant search traffic that your ads receive. This article is designed to help you do just this. It takes you step by step through running, analysing and actioning a Google Adwords search query report. Google allows you to add negative..
Over the past few years most small businesses in the UK have realised that for a quick and reliable method of finding new customers Google Adwords is difficult to beat. As you are only paying for clicks into your website from people actively seeking a service/product that you offer you can be confident that you..
I will assume that you are starting your PPC work on Google and base this tutorial on the Google interface and tools. Good PPC is based on relevance, never forget that you are after conversions rather than clicks. Google will always give good advice on how to optimise your campaigns but this advice will always..
The success of a PPC (pay per click) advertising campaign on Google can be the difference between sink or swim for a small business. The average cost per click (CPC) across almost all verticals has been consistently rising over the past 5 years and in most cases does not seem to have been hit by..
From next Monday 12th September all Adwords advertisers will be allowed to use trademarked terms in their ad copy. This is the second loosening of the Google trademark policy in the UK over the past few years. Initially Google just started to allow advertisers to bid on trademarked keywords for their competitors and for brands..
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