Does Matt Cutts’ Statement on Guest Blogging Signal a Weakness at Google?

The news of the week in the SEO community comes off the back of this post by Matt Cutts. He started the post by saying this: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more..

New look for Adwords ads with transparent background and yellow Ad button

Google Adwords have just rolled out a new look to their ads today. I have not seen an official announcement of this yet so perhaps it is still in beta but I am seeing it for every search that I run across Google so I get the feeling that it is not just a test..

Getting better results from product listing ads

With one of our clients we had a poor month with product listing ads in October. I was just digging into the results, found something interesting so thought that I would write about it here. Product listing ads are triggered through users searches matching to data in a product feed submitted to the Google merchant centre…

Which content is most linked to in the SEO industry?

This week MajesticSEO released a new “wildcard” feature to their site explorer. What this does is allow you to explore the links to all pages of a site under a specific folder or part URL. This means that even if a web page is a 404 error page itself, if there are a range of..

Recovering Quality Score in Google Adwords

Quality Score is a key factor in the success of an Adwords account. It contributes significantly to the profitability of an Adwords account as it is a key determinant of the actual CPC that an advertiser pays. If you are in need of a refresher on how quality score is calculated and works then you..

Building links for a .gov site – an obvious thing that we learnt

A few months back we were asked to help a government organisation form an SEO link building strategy. Compared to most sites we do link building for it was an absolute breeze but we did notice a few things that could be carried across into general link building strategies for all kinds of websites. image..

Google kill 2 birds with their Dynamic Re-marketing Ads

At the back end of last month (June 2013) Google announced the release of Dynamic re-marketing ads. This is one of the most interesting tools that Google have given to advertisers, and specifically retailers in a very long time. Dynamic re-marketing ads allow advertisers to show past visitors ads that are dynamically generated based on..

The humanisation of SEO

Until a few years ago it was possible to win at SEO through taking a relatively robotic and technical approach to website optimisation and to then build links en masse through largely automated/outsourced or at least templated processes. There was often little love in this process apart from the love of finding and implementing new..