Google’s Gemini-powered Conversational Discovery ads reward deep technical knowledge over generic brand claims. Here is how B2B businesses can win in AI-driven search. Google has started testing Conversational Discovery ads, a Gemini-powered format that answers a user’s specific question inside AI-driven search experiences. For B2B businesses with genuine technical depth, this is quietly the best..
Google’s automated bidding only shows average CPC, hiding where it overpays. Here’s how to add a max CPC ceiling with portfolio bidding and keep control. If you run Google Ads on automated bidding, the platform only shows you an aggregated Average CPC across your campaigns. It does not show you what you actually paid for..
As we see the changes in our own behaviour around how we search for information, business owners are correctly starting to question whether they should still use channels like Google ads now that people’s attention is shifting elsewhere. I think that misses what is actually happening. An important observation we have made is that search..
Learn how to conduct Google Ads search query analysis, apply negative keywords effectively, and optimise your marketing budget to reduce wasted spend. Google Ads search query analysis involves using the Search Terms Report to examine actual user searches that triggered your ads. This process allows small business owners to refine their keywords, add negative search..
Despite various cost of living and inflation concerns, the UK e-commerce market is thriving, with revenues projected to reach £120 billion in 2025 by year-end. But things are changing quickly in terms of consumer habits online, with the advent of AI, how people may find your products is diversifying. A new feature, ChatGPT Shopping, launched..
As the advertising world shifts away from cookies, leveraging first-party data has become more important than ever. Customer Match is a Google Ads feature that allows you to use your existing customer data to create highly targeted campaigns. By uploading a list of customer details (such as email addresses or phone numbers), you can serve..
The digital advertising landscape is dynamic and ever-evolving, with Google Ads remaining a dominant force in the market . While numerous studies, articles, and forums discuss various aspects of Google Ads, certain concerns of paid search marketers remain underexplored. This report delves into the depths of the Google Ads ecosystem to uncover these hidden concerns,..
It’s 2025, and the marketing world is changing faster than ever. Artificial intelligence (AI) is no longer a thing of the future – it’s here, and it’s transforming paid search marketing. From automating boring tasks to giving us amazing insights into what customers want, AI is changing how marketers connect with their audiences and get..
The rise of AI-generated responses in search engine results pages (search engine results pages or SERPs) has created a wave of uncertainty for website owners and SEO professionals. This report delves into the potential impacts of these AI-driven answers on website traffic and explores strategies for adaptation. For almost all research/question/information request type searches we..
For many of our clients video content has become an important marketing tool. Videos capture attention, tell compelling stories, and deliver messages in a way that’s both engaging and memorable. Whether you’re scrolling through social media or searching on YouTube, videos are everywhere—and audiences love them. The potential with video is not really about reaching..
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