Matt CuttsThe news of the week in the SEO community comes off the back of this post by Matt Cutts.

He started the post by saying this:

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more. Here’s an example unsolicited, spam email that I recently received:


Nooooooooooooo. That’s gone and done it. career over – I write this on my mobile (shit, need to cancel the contract) in the taxi on the way to the airport, ticket to Outer Mongolia in the other hand where I have applied to work on an organic tea farm in return for food and board. It’s going to be a different life than the one I have gotten used to, but surely I can get used to the simple life…..I wonder if they have internet on the farm…..

[click to continue…]


New look for Adwords ads with transparent background and yellow Ad button

Google Adwords have just rolled out a new look to their ads today. I have not seen an official announcement of this yet so perhaps it is still in beta but I am seeing it for every search that I run across Google so I get the feeling that it is not just a test but rather a full release. The ads have had the transparent background removed and replaced with a little yellow button above them that mentions that […]

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Getting better results from product listing ads

With one of our clients we had a poor month with product listing ads in October. I was just digging into the results, found something interesting so thought that I would write about it here. Product listing ads are triggered through users searches matching to data in a product feed submitted to the Google merchant centre. Therefore if you have similar products in your feed then Google may opt to show different items for exactly the same search queries. We tend […]

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Which content is most linked to in the SEO industry?

This week MajesticSEO released a new “wildcard” feature to their site explorer. What this does is allow you to explore the links to all pages of a site under a specific folder or part URL. This means that even if a web page is a 404 error page itself, if there are a range of pages under that URL syntax that you would like to analyse, then you now can. The primary way I plan to use this tool is […]

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Recovering Quality Score in Google Adwords

Quality Score is a key factor in the success of an Adwords account. It contributes significantly to the profitability of an Adwords account as it is a key determinant of the actual CPC that an advertiser pays. If you are in need of a refresher on how quality score is calculated and works then you can read our short guide to Adwords quality score. Why is Quality Score important? Simply; the amount you pay for an Adwords click depends on […]

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Building links for a .gov site – an obvious thing that we learnt

A few months back we were asked to help a government organisation form an SEO link building strategy. Compared to most sites we do link building for it was an absolute breeze but we did notice a few things that could be carried across into general link building strategies for all kinds of websites. image source: Less hustle, more common sense When it comes down to it SEO link building is about just making the connections on the web […]

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Google kill 2 birds with their Dynamic Re-marketing Ads

At the back end of last month (June 2013) Google announced the release of Dynamic re-marketing ads. This is one of the most interesting tools that Google have given to advertisers, and specifically retailers in a very long time. Dynamic re-marketing ads allow advertisers to show past visitors ads that are dynamically generated based on the content in your website that they viewed. For example if a customer to your furniture website views a specific armchair then it makes sense […]

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The humanisation of SEO

Until a few years ago it was possible to win at SEO through taking a relatively robotic and technical approach to website optimisation and to then build links en masse through largely automated/outsourced or at least templated processes. There was often little love in this process apart from the love of finding and implementing new techniques but it was a far cry from building a brand and business that you could be truly proud of. I am not saying that […]

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