We often come across small business owners that are a tad confused about where to invest their limited marketing budget, how to analyse performance and from there how to make improvements. In today’s digital age, having a well-thought-out digital marketing strategy is crucial for small business owners. However, crafting an effective plan requires more than..
Increasing Product Visibility on Google Shopping: Automate with Google Ads Scripts
We have come across a common problem with Google Shopping / Performance Max campaigns. Many (or most) of your products will not show up in your advertising efforts on the Google Shopping network. There is an inherent bias built into Google’s algorithm’s as of course they want to optimise budget towards the products that they..
Using ChatGPT for Google Ads Keyword Research
Having the right keywords for your business’s Google ads account is critical to it’s success. Yet there are many ways to carry out keyword research, using various tools such as the Google Ads keyword tool or paid tools such as Ahrefs or SEMrush. Also taking a more creative approach, it is good to see what..
Does Matt Cutts’ Statement on Guest Blogging Signal a Weakness at Google?
The news of the week in the SEO community comes off the back of this post by Matt Cutts. He started the post by saying this: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more..
New look for Adwords ads with transparent background and yellow Ad button
Google Adwords have just rolled out a new look to their ads today. I have not seen an official announcement of this yet so perhaps it is still in beta but I am seeing it for every search that I run across Google so I get the feeling that it is not just a test..
Getting better results from product listing ads
With one of our clients we had a poor month with product listing ads in October. I was just digging into the results, found something interesting so thought that I would write about it here. Product listing ads are triggered through users searches matching to data in a product feed submitted to the Google merchant centre…
Which content is most linked to in the SEO industry?
This week MajesticSEO released a new “wildcard” feature to their site explorer. What this does is allow you to explore the links to all pages of a site under a specific folder or part URL. This means that even if a web page is a 404 error page itself, if there are a range of..
Recovering Quality Score in Google Adwords
Quality Score is a key factor in the success of an Adwords account. It contributes significantly to the profitability of an Adwords account as it is a key determinant of the actual CPC that an advertiser pays. If you are in need of a refresher on how quality score is calculated and works then you..
Building links for a .gov site – an obvious thing that we learnt
A few months back we were asked to help a government organisation form an SEO link building strategy. Compared to most sites we do link building for it was an absolute breeze but we did notice a few things that could be carried across into general link building strategies for all kinds of websites. image..
Google kill 2 birds with their Dynamic Re-marketing Ads
At the back end of last month (June 2013) Google announced the release of Dynamic re-marketing ads. This is one of the most interesting tools that Google have given to advertisers, and specifically retailers in a very long time. Dynamic re-marketing ads allow advertisers to show past visitors ads that are dynamically generated based on..
