As of today Google have announced that in mid May they will be making changes to the way they handle exact and phrase match keywords. Here is what Google say on the matter: “When people search for your products or services, they probably misspell a word every so often. In mid-May, we’re making improvements to..
Creating a CRM database for your SEO linkbuilding
I have found over the past few months that managing my link building from a spreadsheet, and often multiple spreadsheets has been getting a bit ridiculous as well as a touch unproductive. This led me to get more active on the hunt for useful tools to help me speed up the productivity of my link..
Why understanding customers’ real intentions is key to PPC success
I think that we can all agree that the main reason search engine advertising can be so effective is its ability to satisfy customer intent i.e. that people can find what they are looking for through using the search engine. I always use this single mantra when building keyword lists for our clients. It not..
How to use Pinterest
The initial furore over Pinterest finally seems to be simmering down a little, although they are still having to space out the memberships due to high demand. It is also still the fastest growing social network EVER. However, what use is it to the average small business? This post will take you through the basics..
Finding New Customers with Twitter Search and Hootsuite
I have finally bitten the bullet and had a go at creating a video. This is my excuse for the amateur production; no flashy intro or ending, no call to actions, annotations or pulls to my other great video content – it doesn’t exist. The reason that i had a go at this is because..
Do Google Use Their Power Responsibly?
The inspiration for this article has built up over years of working with Google but the final nail in the coffin was something that occurred a few months back in late summer 2011. I will detail the case here but this is only in order to help explain the main thrust of my argument. My..
How Should I Manage my Marketing Budget?
I have a lot of small business clients that come to me wanting a particular service and after looking at their business and the market I often find that what they need is something completely different. Therefore I thought that it may be helpful to put together a simple guide on how to decide what..
A quick rant on using Twitter for Customer Service
We are all relatively new to services such as Twitter and many users and brands are still finding their feet so although i have a complaint here it is not one that i feel that I can make with too much vigour. My issue is that some of the services that i use are forcing..
Bug in Adwords Editor 9.5
I just downloaded Adwords Editor 9.5, which by the way has some excellent new features and support for making campaign level settings changes to things like ad rotation and ad serving which were always a nightmare to adjust on large accounts as well as much greater support of ad extensions. However; I am writing this..
Does the Google Discounter Work?
I have been using Google Adwords for a number of years and one thing that I know for sure is that nothing is absolutely clear cut; advertisers are given enough data to understand 90% of what is going on and to persuade us (much of the time) to spend a bit more money. As we..
