If you have a business or are just setting up your own business then the key concern that you probably have is finding customers, and then when you find your potential customers then how do you interest them in your business? The options for marketing a business are currently exploding so it can be quite..
Probably the best Google Doodle ever
I am by no means a Google evangelist; no business has ever given me such terrible service in my life, well at least not consistently bad customer service; they treat the average customer of theirs like a piece of non descriptive sticky residue found on the underside of your jeans following a night on the..
Managing Your Adwords Account Structure for Low CPC’s
There are a multitude of ways to organise your Google Adwords PPC account so where do you start? This post is designed to give my ideas on the thinking behind an account structure that results in low costs and also how best to manage an account structure going forward, again with the aim of low..
Does Google +1 = Big Changes for Search Marketing?
On 31st March Google announced the release of their new social tool for search – the Google +1 button. I am making a big statement here but my gut feeling is that this is going to be big, very big for both natural and paid search. I say this because Google have obviously had ambitions..
How to increase Google Adwords Quality Score – The Guide
Without a good quality score across most of the keywords in your Adwords account you can find that your marketing budget drains fast. This guide to Google Adwords Quality Score will help you to understand all of the factors that influence your quality score as well as offering you ideas on how you can work..
Getting more from your Google Adwords Ads with Ad Extensions
Over the past 18 months Google has been introducing a range of additional lines that can be added to your Google PPC ads. These are known as ad extensions. There are a variety of different ad extensions that you can use to attract people to your ad and which one/s are best for you..
Basic SEO for a small business
Being in the online marketing world I spend a lot of time on forums and blogs exchanging ideas and discussing search marketing and other forms of online marketing. One thing that has struck me is that there is a lot of helpful information and discussions going on for those already with experience in SEO, PPC..
How to write the best PPC adverts
On first sight many marketing and advertising professionals may think that writing good copy for Pay Per Click (PPC) ads is relatively easy as there are fairly strict text string length constraints that give you boundaries within which to work. However, I have found that coming from a direct marketing background (which is also based..
Setting up an affiliate program – the basics
If you are not currently doing affiliate marketing then you are really missing a trick. Affiliate marketing evolved from the simple concept that if another website sends you a visitor and that person becomes a customer of yours then you should say thanks to the other website by giving them a small piece of the..
Google Adwords Search Query Report Guide
One of the most important parts of managing a Google Adwords account is minimising the irrelevant search traffic that your ads receive. This article is designed to help you do just this. It takes you step by step through running, analysing and actioning a Google Adwords search query report. Google allows you to add negative..
