Google constantly innovates to make the campaign creation process smoother and easier for more people. One recent development is the integration of Gemini, Google’s family of large language models, into the Google Ads platform. This integration brings a conversational AI experience to help you quickly build better search campaigns through a chat based experience. Google..
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Keep up to date on all of the latest happenings in the field of search engine marketing and affiliate marketing on this blog.
Unveiling the Power of Competitive Brand Bidding in PPC Campaigns
An early conversation that we have with all of our clients is whether they should invest in bidding (showing ads) on their own brand name using Google Ads. Many clients do not feel that they should “waste” money on paid clicks when surely they will get the same traffic anyway through organic search. Then the..
Adding Negative Keywords in Performance Max Campaigns
Google Ads is competitive and making it run profitably takes work, unwanted clicks and irrelevant traffic can drain budgets and undermine campaign effectiveness. Negative keywords offer a solution by allowing advertisers to exclude specific terms and phrases that are not relevant to their business. By filtering out irrelevant traffic, negative keywords enhance ad targeting, improve..
Growing your Sales using Supplemental Feeds in Google Merchant Center
Google Merchant Center is a pivotal platform for e-commerce businesses to showcase their products effectively. One powerful tool within this ecosystem is the supplemental feed – a lesser-known yet incredibly valuable resource for optimising product visibility and performance. In this guide, we’ll delve into what supplemental feeds are, their key distinctions from primary feeds, their..
Understanding Google Ads Smart Campaigns
Google developed a great tool with Google Ads but they realised a number of years back that in order to keep growing their market share they need to make it more accessible to small business owners that may not necessarily be marketing professionals. After playing around with trying to simplify the platform wholesale they came..
Data-Driven Excellence: Navigating the World of Data-Driven Attribution in Google Ads
Have you ever looked at a conversion path report in Google Analytics 4? Here it is for one of our clients for last month: What this shows is the different patterns of visits that users take before completing a conversion action in the website. The path length varies by website but it is rare that..
How to Exclude App & Video Placements on Google Display Network: A Step-by-Step Guide
Are you running Display, Performance Max or Demand Gen ads across Google Display Network (GDN) and finding that a significant chunk of your traffic is coming from mobile apps, YouTube videos or channels which may not align with your advertising goals? Excluding irrelevant app placements and irrelevant video placements on YouTube is a crucial step..
Connecting the Dots: How to Leverage Offline Conversion Import in Google Ads
Firstly I will start with 3 qualifying questions to understand if you should read this post or not: If your answer to those questions are all “yes” then please read on as there is a simple solution: In the dynamic landscape of online advertising, businesses often grapple with the challenge of connecting their digital efforts..
Maximizing Your Google Ads Performance: Unleashing the Power of Custom Dashboards
Most regular users of Google ads are familiar with the Google Ads dashboard. However, did you know that you can take your campaign monitoring up a notch by customising your dashboard experience? This article will guide you through the world of Google Ads Custom Dashboards, exploring their significance and how to set up your own..
Optimising the Marketing Funnel for Small Businesses: A Focus on Conversion and Growth
In the realm of small business marketing, the efficacy of traditional models often comes into question. The traditional marketing funnel suggests a linear progression from Awareness to Action where a potential customer first becomes aware of your brand and then moves along their journey through being educated on your offerings, developing an interest in them..
