As the advertising world shifts away from cookies, leveraging first-party data has become more important than ever. Customer Match is a Google Ads feature that allows you to use your existing customer data to create highly targeted campaigns. By uploading a list of customer details (such as email addresses or phone numbers), you can serve..
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Keep up to date on all of the latest happenings in the field of search engine marketing and affiliate marketing on this blog.
Uncovering Hidden Concerns of Paid Search Marketers: A Deep Dive into the Google Ads Landscape
The digital advertising landscape is dynamic and ever-evolving, with Google Ads remaining a dominant force in the market . While numerous studies, articles, and forums discuss various aspects of Google Ads, certain concerns of paid search marketers remain underexplored. This report delves into the depths of the Google Ads ecosystem to uncover these hidden concerns,..
AI-Powered Paid Search: Revolutionising Marketing in 2025
It’s 2025, and the marketing world is changing faster than ever. Artificial intelligence (AI) is no longer a thing of the future – it’s here, and it’s transforming paid search marketing. From automating boring tasks to giving us amazing insights into what customers want, AI is changing how marketers connect with their audiences and get..
How AI-Generated Responses in Search Engines May Impact SEO
The rise of AI-generated responses in search engine results pages (search engine results pages or SERPs) has created a wave of uncertainty for website owners and SEO professionals. This report delves into the potential impacts of these AI-driven answers on website traffic and explores strategies for adaptation. For almost all research/question/information request type searches we..
Stop Eyeing Up the Competition: Why Focusing on Your Own Business is the Key to Success
It’s easy to get caught up in what other businesses are doing. We spend hours trawling through their websites, dissecting their social media strategies, and wondering how we measure up. But while we’re busy obsessing over the competition, we often neglect the most important thing: our own business. Now, I’m not saying you should ignore..
Google Ads Search Partners: Reach More Customers Beyond Google
Google Ads Search Partners are a network of websites that Google partners with to show ads outside of Google’s own search results. This network allows your ads to reach audiences on other sites and platforms, expanding your reach beyond the traditional Google Search. The Search Partner network includes: Other Search Engines: Such as Ask.com, AOL,..
A Complete Guide to Using Negative Keywords in Google Ads
When managing a Google Ads campaign, it’s essential to focus not just on the keywords you want your ads to show for, but also on those you don’t want. This is where negative keywords come into play, providing a powerful way to refine your ad targeting and minimise wasted spend. In this comprehensive guide, we..
A Guide to Google Vehicle Ads for Car Dealers & Showrooms
Google Vehicle ads is a new, performance-focused ad format designed specifically for the automotive industry. These ads allow auto advertisers to promote their entire inventory of vehicles to interested customers shopping for cars across all Google platforms such as search, display and youtube. Vehicle ads support both new and used vehicle inventory from dealers, retailer..
Case Study: Performance Max Campaigns For B2B Account – Increased Conversions by 44% With 47% CPA Reduction
Background This case study relates to the work we are doing for a B2B client in the corporate gift space. We are running search and shopping campaigns for this B2B client. The challenge with many B2B Google ads accounts is that there is a lot of traffic on Google from consumers looking to buy individual..
Understanding Google Ads Transparency: What It Is and How to Use It
Have you ever wondered how to view all the ads run by a business on Google ads? It is true that you can use Google Ads Preview and Diagnosis Tool to preview if your ad is showing or not on Google for a specific search term but there is no way to see an ad..
