This week MajesticSEO released a new “wildcard” feature to their site explorer. What this does is allow you to explore the links to all pages of a site under a specific folder or part URL. This means that even if a web page is a 404 error page itself, if there are a range of..
Category: Uncategorized
Keep up to date on all of the latest happenings in the field of search engine marketing and affiliate marketing on this blog.
Recovering Quality Score in Google Adwords
Quality Score is a key factor in the success of an Adwords account. It contributes significantly to the profitability of an Adwords account as it is a key determinant of the actual CPC that an advertiser pays. If you are in need of a refresher on how quality score is calculated and works then you..
Building links for a .gov site – an obvious thing that we learnt
A few months back we were asked to help a government organisation form an SEO link building strategy. Compared to most sites we do link building for it was an absolute breeze but we did notice a few things that could be carried across into general link building strategies for all kinds of websites. image..
Google kill 2 birds with their Dynamic Re-marketing Ads
At the back end of last month (June 2013) Google announced the release of Dynamic re-marketing ads. This is one of the most interesting tools that Google have given to advertisers, and specifically retailers in a very long time. Dynamic re-marketing ads allow advertisers to show past visitors ads that are dynamically generated based on..
The humanisation of SEO
Until a few years ago it was possible to win at SEO through taking a relatively robotic and technical approach to website optimisation and to then build links en masse through largely automated/outsourced or at least templated processes. There was often little love in this process apart from the love of finding and implementing new..
Link building with Clique Hunter from Majestic
The Clique Hunter from Majestic just helped me find 125 new link opportunities that I have somehow managed to miss in a tight niche. I have been working for this client for around 18 months and our link building has been very successful and their traffic has grown significantly over the period but this was..
Adwords Script to track Quality Score on Account, campaign & Ad Group Level
Warning: this post is a bit more technical than most of our posts as we go into some depth on Adwords scripts. BUT – do not worry – if you follow the post through you will hopefully be able to just follow the instructions and achieve what you need to achieve with no coding at..
Do you ever forget your manners online?
I would be lying if I said that my behaviour online was completely reflective of my offline behaviour. To be honest I do not think it is possible to behave in the same way online and offline effectively as the circumstances are so different. But manners remain incredibly important and I think that it is..
Interview with an Adwords Quality Score junkie
I spend a lot of time studying and obsessing over the quality score of our clients in their Adwords account as I know what a difference it can make to performance. Here and here are some previous posts on Quality Score. Over the past month or so I have become acquainted with someone who is..
Why is my CTR so damn low?
With Google Adwords (or SEO for that matter) when you find a keyword that converts well and that gives you good orders/leads at a great cost per conversion you want more from it. You want to squeeze as much traffic out of it as possible as you know that the more traffic you get the..