A few years back I wrote a post detailing my thoughts on how to write effective PPC ads. Like a lot of my posts it is a pretty long one so thought that it would be good to abbreviate in the form of an infographic. The problem is that I cannot design and although I..
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Keep up to date on all of the latest happenings in the field of search engine marketing and affiliate marketing on this blog.
Self confidence and marketing
My self confidence is something that has been constantly challenged as a marketer and so I have decided to divert from my usual content on search marketing and social with a post that is more personal but hopefully also enlightening. Marketing is a discipline where we can quickly go from being the champion of the..
Increase social sharing by embedding tweets into blog posts
WordPress released a nice little function this week which allows you to embed tweets with a blog post. This can increase social sharing of your content, particularly if you have a loyal following of users. Instead of relying on users finding your tweets within their busy Twitter feeds you can present your most important messages..
The deadliest pay per click sins
Pay per click (PPC) marketing has long been considered a necessary evil by many business owners. This is perhaps because we are all captivated by the glitz of SEO success and how it could mean lots of “free” traffic and sales. The fact is that PPC can often be cheaper than SEO; to rank well..
How to identify SEO link building opportunities
Link building has been an important element of SEO ever since Google introduced PageRank to their algorithm many years ago. For SEO newcomers; PageRank is a theory and patented technology introduced by Larry Page, the founder of Google which basically attributes value to a document (page) on the web based on the quality and number..
Do not use Hootsuite for Facebook
This is going to be a very short post as it is just on a specific finding that I have had over the past few weeks and thought that I should share it in case any of you are still making the same mistake. I generally use Hootsuite for managing social media communications; it is..
How to best spend $5000 on Marketing – 6 experts views
I recently joined Triberr. This is a social network where like minded bloggers and content producers can gather, form tribes around their common interests and then help each other to promote their content. So far my experience of the site has been great (more relevant traffic and more Twitter followers who are actually interested in..
SEO is changing but it is certainly not dead
There have been many within the digital marketing industry who have been commenting of late that SEO is dead; Here are a few examples: SEO is Dead http://learntoduck.com/search-marketing/seo-is-dead/ Although I agree with the authors that SEO is indeed changing; stating that it is dead is just naive – and no, I cannot claim to hold..
Traditional Retention and Recruitment Marketing split is finished
Traditional Retention and Recruitment Marketing split is finished – That’s quite a statement and one that perhaps many marketers will disagree with. However, I didn’t just make it up for fun; here is my thinking behind this: One of my first marketing roles back in 2005 was within the retention marketing team of an organisation…
PPC Bid Management in a nutshell
One thing that I have never blogged about here is the bid management part of pay per click marketing. I just did a search in Google to see what others have written about PPC bid management and the SERPs are dominated with details and reviews of PPC bid management tools. I found this surprising as..