I have a lot of small business clients that come to me wanting a particular service and after looking at their business and the market I often find that what they need is something completely different. Therefore I thought that it may be helpful to put together a simple guide on how to decide what..
Category: Uncategorized
Keep up to date on all of the latest happenings in the field of search engine marketing and affiliate marketing on this blog.
A quick rant on using Twitter for Customer Service
We are all relatively new to services such as Twitter and many users and brands are still finding their feet so although i have a complaint here it is not one that i feel that I can make with too much vigour. My issue is that some of the services that i use are forcing..
Bug in Adwords Editor 9.5
I just downloaded Adwords Editor 9.5, which by the way has some excellent new features and support for making campaign level settings changes to things like ad rotation and ad serving which were always a nightmare to adjust on large accounts as well as much greater support of ad extensions. However; I am writing this..
Does the Google Discounter Work?
I have been using Google Adwords for a number of years and one thing that I know for sure is that nothing is absolutely clear cut; advertisers are given enough data to understand 90% of what is going on and to persuade us (much of the time) to spend a bit more money. As we..
Can the real SEO please stand up?
I am going to try and refrain from entering into too much of a rant here but there have been a number of things that I have encountered in the past week that have all snowballed into this post. The fact is that there are too many dodgy geezers in the search engine marketing game..
How can a small business begin in SEO?
If you have a business or are just setting up your own business then the key concern that you probably have is finding customers, and then when you find your potential customers then how do you interest them in your business? The options for marketing a business are currently exploding so it can be quite..
Probably the best Google Doodle ever
I am by no means a Google evangelist; no business has ever given me such terrible service in my life, well at least not consistently bad customer service; they treat the average customer of theirs like a piece of non descriptive sticky residue found on the underside of your jeans following a night on the..
Managing Your Adwords Account Structure for Low CPC’s
There are a multitude of ways to organise your Google Adwords PPC account so where do you start? This post is designed to give my ideas on the thinking behind an account structure that results in low costs and also how best to manage an account structure going forward, again with the aim of low..
Does Google +1 = Big Changes for Search Marketing?
On 31st March Google announced the release of their new social tool for search – the Google +1 button. I am making a big statement here but my gut feeling is that this is going to be big, very big for both natural and paid search. I say this because Google have obviously had ambitions..
How to increase Google Adwords Quality Score – The Guide
Without a good quality score across most of the keywords in your Adwords account you can find that your marketing budget drains fast. This guide to Google Adwords Quality Score will help you to understand all of the factors that influence your quality score as well as offering you ideas on how you can work..