On 31st March Google announced the release of their new social tool for search – the Google +1 button. I am making a big statement here but my gut feeling is that this is going to be big, very big for both natural and paid search. I say this because Google have obviously had ambitions..
Category: Uncategorized
Keep up to date on all of the latest happenings in the field of search engine marketing and affiliate marketing on this blog.
How to increase Google Adwords Quality Score – The Guide
Without a good quality score across most of the keywords in your Adwords account you can find that your marketing budget drains fast. This guide to Google Adwords Quality Score will help you to understand all of the factors that influence your quality score as well as offering you ideas on how you can work..
Getting more from your Google Adwords Ads with Ad Extensions
Over the past 18 months Google has been introducing a range of additional lines that can be added to your Google PPC ads. These are known as ad extensions. There are a variety of different ad extensions that you can use to attract people to your ad and which one/s are best for you..
Basic SEO for a small business
Being in the online marketing world I spend a lot of time on forums and blogs exchanging ideas and discussing search marketing and other forms of online marketing. One thing that has struck me is that there is a lot of helpful information and discussions going on for those already with experience in SEO, PPC..
How to write the best PPC adverts
On first sight many marketing and advertising professionals may think that writing good copy for Pay Per Click (PPC) ads is relatively easy as there are fairly strict text string length constraints that give you boundaries within which to work. However, I have found that coming from a direct marketing background (which is also based..
Setting up an affiliate program – the basics
If you are not currently doing affiliate marketing then you are really missing a trick. Affiliate marketing evolved from the simple concept that if another website sends you a visitor and that person becomes a customer of yours then you should say thanks to the other website by giving them a small piece of the..
Google Adwords Search Query Report Guide
One of the most important parts of managing a Google Adwords account is minimising the irrelevant search traffic that your ads receive. This article is designed to help you do just this. It takes you step by step through running, analysing and actioning a Google Adwords search query report. Google allows you to add negative..
Understanding Google Adwords PPC match types
Over the past few years most small businesses in the UK have realised that for a quick and reliable method of finding new customers Google Adwords is difficult to beat. As you are only paying for clicks into your website from people actively seeking a service/product that you offer you can be confident that you..
Managing PPC in a small business – Account set up
I will assume that you are starting your PPC work on Google and base this tutorial on the Google interface and tools. Good PPC is based on relevance, never forget that you are after conversions rather than clicks. Google will always give good advice on how to optimise your campaigns but this advice will always..
Managing PPC in a small business – data, tracking & reporting
The success of a PPC (pay per click) advertising campaign on Google can be the difference between sink or swim for a small business. The average cost per click (CPC) across almost all verticals has been consistently rising over the past 5 years and in most cases does not seem to have been hit by..
