Setting up an affiliate program – the basics

If you are not currently doing affiliate marketing then you are really missing a trick. Affiliate marketing evolved from the simple concept that if another website sends you a visitor and that person becomes a customer of yours then you should say thanks to the other website by giving them a small piece of the..

Google Adwords Search Query Report Guide

One of the most important parts of managing a Google Adwords account is minimising the irrelevant search traffic that your ads receive. This article is designed to help you do just this. It takes you step by step through running, analysing and actioning a Google Adwords search query report. Google allows you to add negative..

Understanding Google Adwords PPC match types

Over the past few years most small businesses in the UK have realised that for a quick and reliable method of finding new customers Google Adwords is difficult to beat. As you are only paying for clicks into your website from people actively seeking a service/product that you offer you can be confident that you..

Managing PPC in a small business – data, tracking & reporting

The success of a PPC (pay per click) advertising campaign on Google can be the difference between sink or swim for a small business. The average cost per click (CPC) across almost all verticals has been consistently rising over the past 5 years and in most cases does not seem to have been hit by..