How Google have made us all bid higher on Adwords

Hats off to Google; they are an incredibly bright bunch over there. Adwords is perhaps the most intelligent ad platform ever built and Google keep on adding new dimensions to it which make it both more customisable and at the same time less accessible to the average small business owner and also slightly tougher to..

Product Listing Ads in Google Adwords Are Cheap (So far)

Over the past month Google shopping has been transitioning from a free service that allowed advertisers to submit a XML feed of their products to the Google Merchant Centre and then benefit from a good amount of free traffic to a paid service through Google Adwords called product listing ads. Not surprisingly a lot of..

Thoughts on the new “improved phrase and exact match”

As of today Google have announced that in mid May they will be making changes to the way they handle exact and phrase match keywords. Here is what Google say on the matter: “When people search for your products or services, they probably misspell a word every so often. In mid-May, we’re making improvements to..

Why understanding customers’ real intentions is key to PPC success

I think that we can all agree that the main reason search engine advertising can be so effective is its ability to satisfy customer intent i.e. that people can find what they are looking for through using the search engine. I always use this single mantra when building keyword lists for our clients. It not..