email marketing & direct messaging

How often do you receive unwelcome emails in your inbox which you consider ill timed, not relevant or simply not wanted?

How would you feel if recipients of your emails felt like that about you contacting them? no-one wants to be labelled a spammer.

Our email marketing is based on a strategy of using hard data and our many years of experience of what works and does not work to build you a bespoke email marketing plan for your business that is timed and toned to your customers and clients.

The plan then mutates and adapts over time to fit your changing business goals and to meet the needs of your customers.

Recently direct messaging via apps such as WhatsApp, Facebook Messenger, Line and Telegram are becoming more common place so the communication strategy may also need to think about these methods of contacting your customers.

What you can expect from our email & DM service

Purpose driven

The key problem with email is that there is too much of it. We help you develop an email strategy that means you communicate to the right people at the right time.

Device conscious

Lots of email is now read on mobile devices with varying screen sizes. We consider peoples device usage in our email designs and also the copy length.

Clear strategy

We split the email strategy into transactional emails and then marketing emails. Transactional emails are the mission critical emails around your service and products and then marketing emails are designed to increase sales volumes.

Design led

We use tried and tested email templates for great deliverability. Then we implement imagery that aligns well with your brand and of course we write copy that drives responses.

Work Ethics

Our approach is perhaps not typical – we are flexible around your needs and are at the end of the phone when you want us. We do not see our responsibility ending when we press the send button, it is our job to help you grow your business.

Results driven

We use data to monitor performance of all emails and learn from the results. We constantly tweak and improve email templates to improve the response rates.

why our clients choose us

Trustworthy

We are a small business, we understand how much you care about your business and the effort you put into it. We treat our clients’ businesses as if they were our own.

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Results driven

Our email marketing starts with an analysis of your business performance and through getting to know your customers. Our emails focus around getting people to take the actions we want them to take.

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Proactive

We love our work and get excited about seeing our clients achieve their goals. We leave no stone unturned and are constantly looking for new growth opportunities.

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Our email marketing process

1) Determine your needs

We feel that email marketing needs to be collaborative and we can do as much of the work as you like. Typically our service is consultancy based so that you understand everything that is happening and can take on as much as you like internally.

2) Outline communication goals

We map all communications to specific business goals. All emails are designed to move customers towards a desired action.

3) Design & build emails

We use tried and tested email templates for solid deliverability rates and logical layout. We then select imagery carefully and finally tone the copy around the mind set of the customer.

4) Analyse performance & develop

We use the data we get from the emails to allow us to constantly develop and improve the plan. If results are poor then we change tack, if results are good then we ensure we understand why and then leverage further.

Testimonials