email marketing & direct messaging
How often do you receive unwelcome emails in your inbox which you consider ill timed, not relevant or simply not wanted?
How would you feel if recipients of your emails felt like that about you contacting them? no-one wants to be labelled a spammer.
Our email marketing is based on a strategy of using hard data and our many years of experience of what works and does not work to build you a bespoke email marketing plan for your business that is timed and toned to your customers and clients.
The plan then mutates and adapts over time to fit your changing business goals and to meet the needs of your customers.
Recently direct messaging via apps such as WhatsApp, Facebook Messenger, Line and Telegram are becoming more common place so the communication strategy may also need to think about these methods of contacting your customers.
What you can expect from our email & DM service
The key problem with email is that there is too much of it. We help you develop an email strategy that means you communicate to the right people at the right time.
Lots of email is now read on mobile devices with varying screen sizes. We consider peoples device usage in our email designs and also the copy length.
We split the email strategy into transactional emails and then marketing emails. Transactional emails are the mission critical emails around your service and products and then marketing emails are designed to increase sales volumes.
We use tried and tested email templates for great deliverability. Then we implement imagery that aligns well with your brand and of course we write copy that drives responses.
Our approach is perhaps not typical – we are flexible around your needs and are at the end of the phone when you want us. We do not see our responsibility ending when we press the send button, it is our job to help you grow your business.
We use data to monitor performance of all emails and learn from the results. We constantly tweak and improve email templates to improve the response rates.
Our email marketing process
1) Determine your needs
We feel that email marketing needs to be collaborative and we can do as much of the work as you like. Typically our service is consultancy based so that you understand everything that is happening and can take on as much as you like internally.
2) Outline communication goals
We map all communications to specific business goals. All emails are designed to move customers towards a desired action.
3) Design & build emails
We use tried and tested email templates for solid deliverability rates and logical layout. We then select imagery carefully and finally tone the copy around the mind set of the customer.
4) Analyse performance & develop
We use the data we get from the emails to allow us to constantly develop and improve the plan. If results are poor then we change tack, if results are good then we ensure we understand why and then leverage further.
We are a startup in Japan that provides beauty services to overseas travelers using the Internet. In many start-ups, the task is like a mountain, and resources and budgets are low. Attracting customers at the lowest cost is the most important point for business growth. Joel, the CEO of Deep Footprints is one of the few talented people who realises that. He does not make complicated proposals that cause us headaches and cost us time. By suggesting fast improvements that work right now, we have seen great results. Then, while measuring the effect each month, I was taught how to improve our customer acquisition costs by repeating small improvements to the website and the marketing. Deep Footprints are a reassuring business partner for us.
Deep Footprints have been instrumental in the growth of our company due to their online marketing work (Google Adwords and Bing ads management, SEO, social media and affiliate marketing). Their management of the online marketing has been excellent as well as their commercial skills to ensure that the marketing hits the right notes. I would not hesitate to recommend them.
Deep Footprints are very conscientious and effective managers of our digital marketing projects. They have had total responsibility for our online marketing and have achieved great results. Deep Footprints are great to work with, and have total integrity in what they do and the way they interact with us as their client. I cannot recommend them too highly.
We have worked with Deep Footprints for several months to get our e-marketing activity up and running after a dormant period. From a standing start they quickly got across our subject area and began writing insightful blogs, as well as organising and distributing an associated email newsletter to our database.
At all points they have been helpful, commercial and very proactive in their work. This has meant that, even in periods where they have not had the support from us they needed, they have taken it upon themselves to get on with the content creation and publishing, increasing our followers on Twitter and getting some good reactions from our clients.
In a content-based marketing world, Deep Footprints are a great resource to have for a busy business.