Kinjal PatelPaid Search Director

Kinjal Patel
areas of expertise
  • Paid Search Marketing
  • Web Analytics
  • Website management
  • Conversion Rate Optimisation
  • Website Usability
  • E-Commerce Management
  • Marketing Strategy
  • BSc Computer Engineering
  • Dharmsinh Desai Institute of Technology
  • Dharmsinh Desai University, Gujarat, India

With over 15 years of experience in digital marketing, website management, business planning, marketing analysis, Kinjal has the breadth and depth of experience needed to quickly understand your businesses and craft the most suitable marketing solutions.

Deep Footprints comes up with results that are actually implementable. That is their strength compared to other consulting companies.

Kinjal has a bachelors degree in Computer Engineering and has been working online since 1999. He has worked in web development and website management for several years but found his true passion in pay per click (PPC) and digital marketing in 2008.
Since then he has worked in paid search for various corporations mainly retail and travel as well as on his own projects. You will always find him using his technical and coding skills whilst managing our clients accounts.
He is originally from India and has been settled in London since 2007.
When not working he spends time with his family, watching movies and listening to bollywood music.
He is a die hard cricket fan and wishes he could have enough time (and good weather) to play cricket all year round.

Recent blog posts

  • Does Matt Cutts’ Statement on Guest Blogging Signal a Weakness at Google?

    The news of the week in the SEO community comes off the back of this post by Matt Cutts. He started the post by saying this: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more

    January 23, 2014
  • New look for Adwords ads with transparent background and yellow Ad button

    Google Adwords have just rolled out a new look to their ads today. I have not seen an official announcement of this yet so perhaps it is still in beta but I am seeing it for every search that I run across Google so I get the feeling that it is not just a test

    November 27, 2013
  • Getting better results from product listing ads

    With one of our clients we had a poor month with product listing ads in October. I was just digging into the results, found something interesting so thought that I would write about it here. Product listing ads are triggered through users searches matching to data in a product feed submitted to the Google merchant centre.

    November 1, 2013

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Deep Footprints is responsible for the management of various campaigns including Google Adwords search and display advertisements and Facebook advertisements.
Their Marketing activities are vital to our university and they are always willing to work hard and try new things for us. Joel and Kinjal ‘s speedy response to unreserved requests from our school such as creative improvement as well as the development of new campaigns and trials of new functions are key to our marketing activities. We are constantly receiving advice and improvement proposals that make use of their deep knowledge, they do not just follow instructions, they are dependable partners.

Sayako Kuribayashi
English MBA Marketing Team, GLOBIS School of Business Administration

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