Matt CuttsThe news of the week in the SEO community comes off the back of this post by Matt Cutts.

He started the post by saying this:

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more. Here’s an example unsolicited, spam email that I recently received:

 

Nooooooooooooo. That’s gone and done it. career over – I write this on my mobile (shit, need to cancel the contract) in the taxi on the way to the airport, ticket to Outer Mongolia in the other hand where I have applied to work on an organic tea farm in return for food and board. It’s going to be a different life than the one I have gotten used to, but surely I can get used to the simple life…..I wonder if they have internet on the farm…..

[click to continue…]

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New look for Adwords ads with transparent background and yellow Ad button

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Which content is most linked to in the SEO industry?

This week MajesticSEO released a new “wildcard” feature to their site explorer. What this does is allow you to explore the links to all pages of a site under a specific folder or part URL. This means that even if a web page is a 404 error page itself, if there are a range of pages under that URL syntax that you would like to analyse, then you now can. The primary way I plan to use this tool is […]

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Recovering Quality Score in Google Adwords

Quality Score is a key factor in the success of an Adwords account. It contributes significantly to the profitability of an Adwords account as it is a key determinant of the actual CPC that an advertiser pays. If you are in need of a refresher on how quality score is calculated and works then you can read our short guide to Adwords quality score. Why is Quality Score important? Simply; the amount you pay for an Adwords click depends on […]

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Building links for a .gov site – an obvious thing that we learnt

A few months back we were asked to help a government organisation form an SEO link building strategy. Compared to most sites we do link building for it was an absolute breeze but we did notice a few things that could be carried across into general link building strategies for all kinds of websites. image source: https://themarfaproject.files.wordpress.com/2013/05/01themainpointoftheinternet_10_09.jpeg Less hustle, more common sense When it comes down to it SEO link building is about just making the connections on the web […]

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Google kill 2 birds with their Dynamic Re-marketing Ads

At the back end of last month (June 2013) Google announced the release of Dynamic re-marketing ads. This is one of the most interesting tools that Google have given to advertisers, and specifically retailers in a very long time. Dynamic re-marketing ads allow advertisers to show past visitors ads that are dynamically generated based on the content in your website that they viewed. For example if a customer to your furniture website views a specific armchair then it makes sense […]

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The humanisation of SEO

Until a few years ago it was possible to win at SEO through taking a relatively robotic and technical approach to website optimisation and to then build links en masse through largely automated/outsourced or at least templated processes. There was often little love in this process apart from the love of finding and implementing new techniques but it was a far cry from building a brand and business that you could be truly proud of. I am not saying that […]

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