PPC

Google make change to ads displayGoogle Adwords have just rolled out a new look to their ads today. I have not seen an official announcement of this yet so perhaps it is still in beta but I am seeing it for every search that I run across Google so I get the feeling that it is not just a test but rather a full release.

The ads have had the transparent background removed and replaced with a little yellow button above them that mentions that it is an ad.

Undoubtedly Google are going to come under fire for this from people claiming it makes the ads less visible and lacks transparency for the user, and Google will counter that actually they are just trying to make things better for users.

The truth is surely that they have tested it and it makes them more money.

This is what the new ads look like:
[click to continue…]

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