How often do you receive unwelcome emails in your inbox which you consider ill timed, not relevant or simply not wanted?
How would you feel if recipients of your emails felt like that about you contacting them? no-one wants to be labelled a spammer.
Our email marketing is based on a strategy of using hard data and our many years of experience of what works and does not work to build you a bespoke email marketing plan for your business that is timed and toned to your customers and clients.
The plan then mutates and adapts over time to fit your changing business goals and to meet the needs of your customers.
Recently direct messaging via apps such as WhatsApp, Facebook Messenger, Line and Telegram are becoming more common place so the communication strategy may also need to think about these methods of contacting your customers.
The key problem with email is that there is too much of it. We help you develop an email strategy that means you communicate to the right people at the right time.
Lots of email is now read on mobile devices with varying screen sizes. We consider peoples device usage in our email designs and also the copy length.
We split the email strategy into transactional emails and then marketing emails. Transactional emails are the mission critical emails around your service and products and then marketing emails are designed to increase sales volumes.
We use tried and tested email templates for great deliverability. Then we implement imagery that aligns well with your brand and of course we write copy that drives responses.
Our approach is perhaps not typical – we are flexible around your needs and are at the end of the phone when you want us. We do not see our responsibility ending when we press the send button, it is our job to help you grow your business.
We use data to monitor performance of all emails and learn from the results. We constantly tweak and improve email templates to improve the response rates.
We feel that email marketing needs to be collaborative and we can do as much of the work as you like. Typically our service is consultancy based so that you understand everything that is happening and can take on as much as you like internally.
We map all communications to specific business goals. All emails are designed to move customers towards a desired action.
We use tried and tested email templates for solid deliverability rates and logical layout. We then select imagery carefully and finally tone the copy around the mind set of the customer.
We use the data we get from the emails to allow us to constantly develop and improve the plan. If results are poor then we change tack, if results are good then we ensure we understand why and then leverage further.
“ Deep Footprints have been instrumental in the growth of our company due to their online marketing work (Google Adwords and Bing ads management, SEO, social media and affiliate marketing)…”
Founder, Willow & Hall