SUMMARY & GOALS

Pearls Only, an established online retailer specialising in high-quality pearls, had been a long-standing client of ours. They approached us with an objective to grow their revenue by expanding into new markets. Having recently launched websites in four additional countries alongside their five existing primary markets, they tasked us with scaling their Google Ads campaigns in the established markets while developing new campaigns to drive revenue in the emerging ones. Our goal was to increase conversions and revenue while maintaining a strong return on ad spend (ROAS), all through a carefully tailored strategy.

WHAT WE DID

We developed a comprehensive Google Ads strategy, adapting our approach to suit the distinct characteristics of each market. Our approach included:

Scaling Existing Campaigns: Enhancing Google Ads campaigns in the five primary markets to drive further sales growth.

Scaling Existing Campaigns: Enhancing Google Ads campaigns in the five primary markets to drive further sales growth.

Budget Management: Strategically increasing ad spend across all nine markets while carefully managing cost per acquisition (CPA).

Localised Campaigns: Tailoring ad copy, promotions, and landing pages to reflect cultural preferences and shopping habits in each market.

Performance Max Campaigns: Employing Google’s Performance Max campaigns to optimise ad placements and leverage AI-driven targeting for better results.

RESULTS

SUMMARY & GOALS

City Cows, a British home and lifestyle brand renowned for its premium cowhide, berber rugs and authentic fur gilets, wanted to scale its online presence and drive higher revenue through Google Ads. Despite their high-quality products, their previous advertising efforts were not fully maximising their potential and they were struggling to increase their revenue profitably. They sought a strategic approach to optimise their ad spend, increase conversions, and improve overall return on investment.

WHAT WE DID

We implemented a data-driven Google Ads strategy tailored to City Cows’ unique product offerings and target audience. Our approach included:

Budget Allocation Optimisation: We strategically distributed budget across high-performing campaigns to drive efficiency and scale results.

Advanced Campaign Restructuring: We revamped the account structure, focusing on high-intent keywords, tightly themed campaigns, targeted ad creatives and audience segmentation to improve targeting.

Shopping Feed Optimisation: We ensured that shopping feed is fully optimised and only in-stock products were included in the shopping feed, preventing wasted ad spend and improving user experience.

Strategic Product Targeting: We carefully selected specific products to feature in related campaigns, prioritising high-converting and high-margin items.

Smart Bidding Strategies: Leveraging Google’s AI-driven bidding options, we refined our approach to maximise conversions while reducing cost per acquisition.

RESULTS

SUMMARY & GOALS

Made to Last is an established retailer in the UK. They needed an e-commerce website that is fast and powerful enough to meet high levels of traffic and that showcases their products well.

WHAT WE DID

We worked closely with the team at Made to Last to understand the customer base and how people approach the buying of furniture and lighting online.

We planned and built a website on the Magento platform that is clear and simple to use on the front end but that has powerful functionality behind it that offers the business flexibility and plenty of room for growth.

RESULTS

SUMMARY & GOALS

Shibuya O are an event company based in central Tokyo and own and run 5 music venues. They needed a bi-lingual Japanese and English website that allows them to promote their events and also has the functionality to allow them to sell event tickets.

WHAT WE DID

We got to know the kinds of artists that play at their venues, visited the venues and designed and developed a website that suits their clientele’s style.

The website was built on the WordPress platform and uses Woocommerce for the ticket sales functionality.

RESULTS

SUMMARY & GOALS

Bestol are a manufacturing company that focus on the design, manufacture & B2B supply of specialist footwear and yoga products.

They needed a new website that better communicates their capabilities in order to gain the trust of prospective clients.

WHAT WE DID

We developed a simple WordPress website that effectively communicates Bestol’s services. It works fast using the Gutenberg block editor on WordPress and allows users to navigate the website in a logical way that gives them the information they need.

RESULTS