Despite various cost of living and inflation concerns, the UK e-commerce market is thriving, with revenues projected to reach £120 billion in 2025 by year-end. But things are changing quickly in terms of consumer habits online, with the advent of AI, how people may find your products is diversifying. A new feature, ChatGPT Shopping, launched..
5 Minute Guide to Using Customer Match Lists in Google Ads
As the advertising world shifts away from cookies, leveraging first-party data has become more important than ever. Customer Match is a Google Ads feature that allows you to use your existing customer data to create highly targeted campaigns. By uploading a list of customer details (such as email addresses or phone numbers), you can serve..
Uncovering Hidden Concerns of Paid Search Marketers: A Deep Dive into the Google Ads Landscape
The digital advertising landscape is dynamic and ever-evolving, with Google Ads remaining a dominant force in the market . While numerous studies, articles, and forums discuss various aspects of Google Ads, certain concerns of paid search marketers remain underexplored. This report delves into the depths of the Google Ads ecosystem to uncover these hidden concerns,..
AI-Powered Paid Search: Revolutionising Marketing in 2025
It’s 2025, and the marketing world is changing faster than ever. Artificial intelligence (AI) is no longer a thing of the future – it’s here, and it’s transforming paid search marketing. From automating boring tasks to giving us amazing insights into what customers want, AI is changing how marketers connect with their audiences and get..
How AI-Generated Responses in Search Engines May Impact SEO
The rise of AI-generated responses in search engine results pages (search engine results pages or SERPs) has created a wave of uncertainty for website owners and SEO professionals. This report delves into the potential impacts of these AI-driven answers on website traffic and explores strategies for adaptation. For almost all research/question/information request type searches we..
Everything You Need to Know About Running Video Ads on Google
For many of our clients video content has become an important marketing tool. Videos capture attention, tell compelling stories, and deliver messages in a way that’s both engaging and memorable. Whether you’re scrolling through social media or searching on YouTube, videos are everywhere—and audiences love them. The potential with video is not really about reaching..
A Guide to Using Promotions in Google Merchant Center for Black Friday and Beyond
Black Friday is just around the corner, and for small businesses, it’s an opportunity to drive sales and attract new customers. If you’re running Google Ads campaigns for your e-commerce business, leveraging Promotions in Google Merchant Center (GMC) can make your products stand out in a crowded marketplace. In this guide, we’ll walk you through..
Stop Eyeing Up the Competition: Why Focusing on Your Own Business is the Key to Success
It’s easy to get caught up in what other businesses are doing. We spend hours trawling through their websites, dissecting their social media strategies, and wondering how we measure up. But while we’re busy obsessing over the competition, we often neglect the most important thing: our own business. Now, I’m not saying you should ignore..
Google Ads Search Partners: Reach More Customers Beyond Google
Google Ads Search Partners are a network of websites that Google partners with to show ads outside of Google’s own search results. This network allows your ads to reach audiences on other sites and platforms, expanding your reach beyond the traditional Google Search. The Search Partner network includes: Other Search Engines: Such as Ask.com, AOL,..
A Complete Guide to Using Negative Keywords in Google Ads
When managing a Google Ads campaign, it’s essential to focus not just on the keywords you want your ads to show for, but also on those you don’t want. This is where negative keywords come into play, providing a powerful way to refine your ad targeting and minimise wasted spend. In this comprehensive guide, we..
