Adding Negative Keywords in Performance Max Campaigns

Google Ads is competitive and making it run profitably takes work, unwanted clicks and irrelevant traffic can drain budgets and undermine campaign effectiveness. Negative keywords offer a solution by allowing advertisers to exclude specific terms and phrases that are not relevant to their business. By filtering out irrelevant traffic, negative keywords enhance ad targeting, improve..

Growing your Sales using Supplemental Feeds in Google Merchant Center

Google Merchant Center is a pivotal platform for e-commerce businesses to showcase their products effectively. One powerful tool within this ecosystem is the supplemental feed – a lesser-known yet incredibly valuable resource for optimising product visibility and performance. In this guide, we’ll delve into what supplemental feeds are, their key distinctions from primary feeds, their..

Understanding Google Ads Smart Campaigns

Google developed a great tool with Google Ads but they realised a number of years back that in order to keep growing their market share they need to make it more accessible to small business owners that may not necessarily be marketing professionals. After playing around with trying to simplify the platform wholesale they came..

Data-Driven Excellence: Navigating the World of Data-Driven Attribution in Google Ads

Have you ever looked at a conversion path report in Google Analytics 4? Here it is for one of our clients for last month: What this shows is the different patterns of visits that users take before completing a conversion action in the website. The path length varies by website but it is rare that..