Google Vehicle ads is a new, performance-focused ad format designed specifically for the automotive industry. These ads allow auto advertisers to promote their entire inventory of vehicles to interested customers shopping for cars across all Google platforms such as search, display and youtube. Vehicle ads support both new and used vehicle inventory from dealers, retailer..
Tag: PPC ads
Case Study: Performance Max Campaigns For B2B Account – Increased Conversions by 44% With 47% CPA Reduction
Background This case study relates to the work we are doing for a B2B client in the corporate gift space. We are running search and shopping campaigns for this B2B client. The challenge with many B2B Google ads accounts is that there is a lot of traffic on Google from consumers looking to buy individual..
Understanding Google Ads Transparency: What It Is and How to Use It
Have you ever wondered how to view all the ads run by a business on Google ads? It is true that you can use Google Ads Preview and Diagnosis Tool to preview if your ad is showing or not on Google for a specific search term but there is no way to see an ad..
Unlocking the Power of Ad Customisers in Google Ads
Ad Customisers in Google Ads are a feature that allows you to customise the text of your responsive search ads. You can tailor your ad text to specific contexts, such as the user’s search query, price of the product, % discount, location etc. This dynamic text replacement happens in real-time, making your ads more relevant..
Transform Your Google Ads Management with Google Ads Editor
Google Ads Editor is a powerful, downloadable application which offers numerous features designed to streamline account management, improve efficiency, and ultimately improve your return on investment. Using this tool, you can update your campaigns and ads in bulk. Uploading ads could take hours in Google ads online interface but takes only a few minutes in..
Google Shopping Ads – Gain an advantage with Conversion Annotations
Ever feel your Google Shopping Ads get lost in a sea of similar products? Here’s a secret weapon you might not be aware of: conversion annotations. These are little badges of trust that can significantly boost your click-through rates and sales. What are Conversion Annotations? Conversion annotations are social proof badges displayed directly on your..
Google Merchant Center Next: Understanding The Upgrade
Google Merchant Center is a tool that helps online retailers upload their business and product data to Google and make it available for Google Shopping and other Google Ads services. “Google Merchant Center Next” is the updated or enhanced version of the Google Merchant Center, offering improved features, usability, and integration with other Google services…
Grow Leads for your Business with Google Ads Lead Form Assets
Lead Form assets (previously known as lead form extensions) are a feature within Google Ads that allow advertisers to incorporate lead generation forms directly into their ads without the need for users to visit a landing page (your website). In Google’s own words “Lead forms help you generate leads by letting people submit their information..
Leveraging Google Ads Assets to Maximise Your Small Business Visibility
Google Ads assets are supplementary content pieces that add depth and flexibility to your ads. These assets can provide additional information, increase user engagement, and offer more interaction opportunities and thus giving people more reasons to choose your business. They can be text-based, interactive, or informational, adding extra layers of engagement and information to your..
Gemini Conversational AI: How Good is it at Creating Google Ads Search campaigns
Google constantly innovates to make the campaign creation process smoother and easier for more people. One recent development is the integration of Gemini, Google’s family of large language models, into the Google Ads platform. This integration brings a conversational AI experience to help you quickly build better search campaigns through a chat based experience. Google..
