There are a multitude of ways to organise your Google Adwords PPC account so where do you start? This post is designed to give my ideas on the thinking behind an account structure that results in low costs and also how best to manage an account structure going forward, again with the aim of low..
Tag: PPC ads
How to write the best PPC adverts
On first sight many marketing and advertising professionals may think that writing good copy for Pay Per Click (PPC) ads is relatively easy as there are fairly strict text string length constraints that give you boundaries within which to work. However, I have found that coming from a direct marketing background (which is also based..
