How to Exclude App & Video Placements on Google Display Network: A Step-by-Step Guide

Are you running Display, Performance Max or Demand Gen ads across Google Display Network (GDN) and finding that a significant chunk of your traffic is coming from mobile apps, YouTube videos or channels which may not align with your advertising goals? Excluding irrelevant app placements and irrelevant video placements on YouTube is a crucial step..

Connecting the Dots: How to Leverage Offline Conversion Import in Google Ads

Firstly I will start with 3 qualifying questions to understand if you should read this post or not: If your answer to those questions are all “yes” then please read on as there is a simple solution: In the dynamic landscape of online advertising, businesses often grapple with the challenge of connecting their digital efforts..

Maximizing Your Google Ads Performance: Unleashing the Power of Custom Dashboards

Most regular users of Google ads are familiar with the Google Ads dashboard. However, did you know that you can take your campaign monitoring up a notch by customising your dashboard experience? This article will guide you through the world of Google Ads Custom Dashboards, exploring their significance and how to set up your own..

Poor ROI represented by dying tree

Maximizing ROI from Google Ads: Navigating Challenges and Elevating Website Performance

In the realm of digital marketing, Google Ads serves as a powerful tool for businesses aiming to expand their reach and boost conversions. However, success in Google Ads necessitates a comprehensive approach that encompasses not only effective campaign strategies but also a well-optimized website. Many businesses try and fail to manage Google Ads profitably and..

How to write the best PPC adverts

On first sight many marketing and advertising professionals may think that writing good copy for Pay Per Click (PPC) ads is relatively easy as there are fairly strict text string length constraints that give you boundaries within which to work. However, I have found that coming from a direct marketing background (which is also based..