Tag: Google ads budget

Why Google’s Automated Bidding Hides Your True CPC (and How to Cap It)

Google’s automated bidding only shows average CPC, hiding where it overpays. Here’s how to add a max CPC ceiling with portfolio bidding and keep control. If you run Google Ads on automated bidding, the platform only shows you an aggregated Average CPC across your campaigns. It does not show you what you actually paid for..

Read More