As we see the changes in our own behaviour around how we search for information, business owners are correctly starting to question whether they should still use channels like Google ads now that people’s attention is shifting elsewhere. I think that misses what is actually happening. An important observation we have made is that search..
Learn how to conduct Google Ads search query analysis, apply negative keywords effectively, and optimise your marketing budget to reduce wasted spend. Google Ads search query analysis involves using the Search Terms Report to examine actual user searches that triggered your ads. This process allows small business owners to refine their keywords, add negative search..
As the advertising world shifts away from cookies, leveraging first-party data has become more important than ever. Customer Match is a Google Ads feature that allows you to use your existing customer data to create highly targeted campaigns. By uploading a list of customer details (such as email addresses or phone numbers), you can serve..
The digital advertising landscape is dynamic and ever-evolving, with Google Ads remaining a dominant force in the market . While numerous studies, articles, and forums discuss various aspects of Google Ads, certain concerns of paid search marketers remain underexplored. This report delves into the depths of the Google Ads ecosystem to uncover these hidden concerns,..
It’s 2025, and the marketing world is changing faster than ever. Artificial intelligence (AI) is no longer a thing of the future – it’s here, and it’s transforming paid search marketing. From automating boring tasks to giving us amazing insights into what customers want, AI is changing how marketers connect with their audiences and get..
For many of our clients video content has become an important marketing tool. Videos capture attention, tell compelling stories, and deliver messages in a way that’s both engaging and memorable. Whether you’re scrolling through social media or searching on YouTube, videos are everywhere—and audiences love them. The potential with video is not really about reaching..
Black Friday is just around the corner, and for small businesses, it’s an opportunity to drive sales and attract new customers. If you’re running Google Ads campaigns for your e-commerce business, leveraging Promotions in Google Merchant Center (GMC) can make your products stand out in a crowded marketplace. In this guide, we’ll walk you through..
Google Ads Search Partners are a network of websites that Google partners with to show ads outside of Google’s own search results. This network allows your ads to reach audiences on other sites and platforms, expanding your reach beyond the traditional Google Search. The Search Partner network includes: Other Search Engines: Such as Ask.com, AOL,..
When managing a Google Ads campaign, it’s essential to focus not just on the keywords you want your ads to show for, but also on those you don’t want. This is where negative keywords come into play, providing a powerful way to refine your ad targeting and minimise wasted spend. In this comprehensive guide, we..
A few months ago, I wrote this blog post about using supplemental feeds in google merchant center classic (Google hadn’t fully rolled out Merchant Center Next at that time). Many marketers use supplemental feeds in order to optimise the primary feed by adding additional information in the supplemental feeds. However, this functionality was missing in..
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