This has given me a headache – there are a lot of spreadsheets coming up so brace yourself. I set up a new clients account last week and was taking them through it when a question that they asked gave me an idea. Just take a moment to check the QS of the keywords below:..
Google Adwords is a highly intelligent and well built marketing tool. But because it has evolved over a number of years with layer upon layer of new functions, a well constructed campaign is usually pretty complex. Some of the considerations we have to go through when we start working on a new account are: Geographic..
This is a bit of a diversion from my usual posts on practical PPC or SEO to something more newsy – as I spend a lot of time in Japan I thought it would be interesting for you all;- please let me know what you think? I was in a meeting with a client in..