We are all now getting used to generative AI with ChatGPT still the leading tool in the market. We have been using the tool more and more to get the building blocks of ad texts, but have found that building the right prompt is critical and takes some time. In this post we break down,..
I would be lying if I said that my behaviour online was completely reflective of my offline behaviour. To be honest I do not think it is possible to behave in the same way online and offline effectively as the circumstances are so different. But manners remain incredibly important and I think that it is..
This is a bit of a diversion from my usual posts on practical PPC or SEO to something more newsy – as I spend a lot of time in Japan I thought it would be interesting for you all;- please let me know what you think? I was in a meeting with a client in..
About a year ago I read a blog post (sorry cannot remember where) on the best social media tools. One of the tools mentioned was Fliptop. This is a tool that can take your email data, or your social follower data and append it with much more information on the individuals – e.g. if you..
My Granddad was born in 1912 and died last year at the age of 99. I have just been reading his memoirs and he raised some really interesting points about community and how people used to interact with each other and how they interact now. He grew up in a small mining community in rural..
WordPress released a nice little function this week which allows you to embed tweets with a blog post. This can increase social sharing of your content, particularly if you have a loyal following of users. Instead of relying on users finding your tweets within their busy Twitter feeds you can present your most important messages..
This is going to be a very short post as it is just on a specific finding that I have had over the past few weeks and thought that I should share it in case any of you are still making the same mistake. I generally use Hootsuite for managing social media communications; it is..
Traditional Retention and Recruitment Marketing split is finished – That’s quite a statement and one that perhaps many marketers will disagree with. However, I didn’t just make it up for fun; here is my thinking behind this: One of my first marketing roles back in 2005 was within the retention marketing team of an organisation…
The initial furore over Pinterest finally seems to be simmering down a little, although they are still having to space out the memberships due to high demand. It is also still the fastest growing social network EVER. However, what use is it to the average small business? This post will take you through the basics..
I have finally bitten the bullet and had a go at creating a video. This is my excuse for the amateur production; no flashy intro or ending, no call to actions, annotations or pulls to my other great video content – it doesn’t exist. The reason that i had a go at this is because..