Social Media

Kevin Bloody WilsonI would be lying if I said that my behaviour online was completely reflective of my offline behaviour. To be honest I do not think it is possible to behave in the same way online and offline effectively as the circumstances are so different.

But manners remain incredibly important and I think that it is something which is frequently overlooked.

I try to always speak my mind but at the same time remain respectful in all situations. But for some reason, when I am pissed off by someone I have a slightly sharper tongue online (speaking mainly about emails here) but with social media I am more guarded.
[click to continue…]


Line – the social network that will topple Facebook?

This is a bit of a diversion from my usual posts on practical PPC or SEO to something more newsy – as I spend a lot of time in Japan I thought it would be interesting for you all;- please let me know what you think? I was in a meeting with a client in Tokyo last week and we were discussing the growth of social network sites and he started talking about a site called “Line”. After a couple […]

Read the full article →

Socialising your business data with Fliptop

About a year ago I read a blog post (sorry cannot remember where) on the best social media tools. One of the tools mentioned was Fliptop. This is a tool that can take your email data, or your social follower data and append it with much more information on the individuals – e.g. if you have an email address then Fliptop can find all of the social profiles associated with that email address and append them to the email address. […]

Read the full article →

How the past 70 years has damaged our ability to communicate

My Granddad was born in 1912 and died last year at the age of 99. I have just been reading his memoirs and he raised some really interesting points about community and how people used to interact with each other and how they interact now. He grew up in a small mining community in rural Yorkshire in England. He witnessed massive change in his life – when he was a kid there was no electricity, hardly any cars, no toilets […]

Read the full article →

Do not use Hootsuite for Facebook

This is going to be a very short post as it is just on a specific finding that I have had over the past few weeks and thought that I should share it in case any of you are still making the same mistake. I generally use Hootsuite for managing social media communications; it is great for Twitter as it gives me a simple dashboard where I can see all of the tweets that relate to specific searches I have […]

Read the full article →

Traditional Retention and Recruitment Marketing split is finished

Traditional Retention and Recruitment Marketing split is finished – That’s quite a statement and one that perhaps many marketers will disagree with. However, I didn’t just make it up for fun; here is my thinking behind this: One of my first marketing roles back in 2005 was within the retention marketing team of an organisation. It was a membership organisation and I was responsible for selling training courses to the existing members – hence it was a retention activity. I […]

Read the full article →

How to use Pinterest

The initial furore over Pinterest finally seems to be simmering down a little, although they are still having to space out the memberships due to high demand. It is also still the fastest growing social network EVER. However, what use is it to the average small business? This post will take you through the basics of how to use Pinterest to market your business, regardless of how boring you consider your business to be perceived by the masses. The first […]

Read the full article →

Privacy policy and cookie use