Are you running Display, Performance Max or Demand Gen ads across Google Display Network (GDN) and finding that a significant chunk of your traffic is coming from mobile apps, YouTube videos or channels which may not align with your advertising goals? Excluding irrelevant app placements and irrelevant video placements on YouTube is a crucial step..
This guide is designed with small businesses in mind – regardless of the country you are in this change will impact your digital marketing and you need to take a few hours to understand what is happening and also what you need to do to prepare. We put this off during 2023 as we knew..
Steven Gerrard, a former English professional footballer, is widely regarded as one of the greatest midfielders of his generation. His consistent performance throughout his career led him to countless succcesses, However Gerrard was frequently overshadowed by more flashy teammates for a few reasons: Style of Play: Gerrard’s style was more about effectiveness than flair. While..
Google’s Performance Max (P-MAX) campaigns stand as a significant move in their constant drift towards automation, especially for small businesses in the UK. This blog post aims to quickly unpack the complexities of P-MAX campaigns, focusing on challenges like managing search query data, controlling traffic quality, and navigating budget constraints. The aim is to help..
We are all now getting used to generative AI with ChatGPT still the leading tool in the market. We have been using the tool more and more to get the building blocks of ad texts, but have found that building the right prompt is critical and takes some time. In this post we break down,..
This is the second post in a series about common myths surrounding Google Ads. The aim is to not only tackle the myth but also give small businesses some insight into how Google Ads works and to better optimise their accounts. The myth that we are going to tackle today is: Google Ads prioritise big..
Google Ads users have been grappling with the challenge of gaining detailed insights into specific channels within Performance Max campaigns. We want clarity on how much of the traffic we are getting is from Google Shopping, Gmail, Youtube and the Display Network. Without clarity on where the traffic is coming from it is very tricky..
In the realm of digital marketing, Google Ads serves as a powerful tool for businesses aiming to expand their reach and boost conversions. However, success in Google Ads necessitates a comprehensive approach that encompasses not only effective campaign strategies but also a well-optimized website. Many businesses try and fail to manage Google Ads profitably and..
We often come across small business owners that are a tad confused about where to invest their limited marketing budget, how to analyse performance and from there how to make improvements. In today’s digital age, having a well-thought-out digital marketing strategy is crucial for small business owners. However, crafting an effective plan requires more than..
Having the right keywords for your business’s Google ads account is critical to it’s success. Yet there are many ways to carry out keyword research, using various tools such as the Google Ads keyword tool or paid tools such as Ahrefs or SEMrush. Also taking a more creative approach, it is good to see what..