In the realm of small business marketing, the efficacy of traditional models often comes into question. The traditional marketing funnel suggests a linear progression from Awareness to Action where a potential customer first becomes aware of your brand and then moves along their journey through being educated on your offerings, developing an interest in them..
Steven Gerrard, a former English professional footballer, is widely regarded as one of the greatest midfielders of his generation. His consistent performance throughout his career led him to countless succcesses, However Gerrard was frequently overshadowed by more flashy teammates for a few reasons: Style of Play: Gerrard’s style was more about effectiveness than flair. While..
I have a lot of small business clients that come to me wanting a particular service and after looking at their business and the market I often find that what they need is something completely different. Therefore I thought that it may be helpful to put together a simple guide on how to decide what..
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