Getting more from your Google Adwords Ads with Ad Extensions

  Over the past 18 months Google has been introducing a range of additional lines that can be added to your Google PPC ads. These are known as ad extensions. There are a variety of different ad extensions that you can use to attract people to your ad and which one/s are best for you..

How to write the best PPC adverts

On first sight many marketing and advertising professionals may think that writing good copy for Pay Per Click (PPC) ads is relatively easy as there are fairly strict text string length constraints that give you boundaries within which to work. However, I have found that coming from a direct marketing background (which is also based..