Getting more from your Google Adwords Ads with Ad Extensions

  Over the past 18 months Google has been introducing a range of additional lines that can be added to your Google PPC ads. These are known as ad extensions. There are a variety of different ad extensions that you can use to attract people to your ad and which one/s are best for you..

Basic SEO for a small business

Being in the online marketing world I spend a lot of time on forums and blogs exchanging ideas and discussing search marketing and other forms of online marketing. One thing that has struck me is that there is a lot of helpful information and discussions going on for those already with experience in SEO, PPC..

How to write the best PPC adverts

On first sight many marketing and advertising professionals may think that writing good copy for Pay Per Click (PPC) ads is relatively easy as there are fairly strict text string length constraints that give you boundaries within which to work. However, I have found that coming from a direct marketing background (which is also based..