Matt CuttsThe news of the week in the SEO community comes off the back of this post by Matt Cutts.

He started the post by saying this:

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more. Here’s an example unsolicited, spam email that I recently received:


Nooooooooooooo. That’s gone and done it. career over – I write this on my mobile (shit, need to cancel the contract) in the taxi on the way to the airport, ticket to Outer Mongolia in the other hand where I have applied to work on an organic tea farm in return for food and board. It’s going to be a different life than the one I have gotten used to, but surely I can get used to the simple life…..I wonder if they have internet on the farm…..

[click to continue…]


Which content is most linked to in the SEO industry?

This week MajesticSEO released a new “wildcard” feature to their site explorer. What this does is allow you to explore the links to all pages of a site under a specific folder or part URL. This means that even if a web page is a 404 error page itself, if there are a range of pages under that URL syntax that you would like to analyse, then you now can. The primary way I plan to use this tool is […]

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Building links for a .gov site – an obvious thing that we learnt

A few months back we were asked to help a government organisation form an SEO link building strategy. Compared to most sites we do link building for it was an absolute breeze but we did notice a few things that could be carried across into general link building strategies for all kinds of websites. image source: Less hustle, more common sense When it comes down to it SEO link building is about just making the connections on the web […]

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The humanisation of SEO

Until a few years ago it was possible to win at SEO through taking a relatively robotic and technical approach to website optimisation and to then build links en masse through largely automated/outsourced or at least templated processes. There was often little love in this process apart from the love of finding and implementing new techniques but it was a far cry from building a brand and business that you could be truly proud of. I am not saying that […]

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Link building with Clique Hunter from Majestic

The Clique Hunter from Majestic just helped me find 125 new link opportunities that I have somehow managed to miss in a tight niche. I have been working for this client for around 18 months and our link building has been very successful and their traffic has grown significantly over the period but this was a stark reminder that it is necessary to diversify the tools that we use for linkbuilding. I have heard lots of great things about MajesticSEO […]

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White hat SEO Linkbuilding – 14 step process infographic

There still seems to be a lot of confusion about what is a reliable link building process that can be trusted not to fall foul of Google and also that will improve traffic. I have given a basic outline of our process in the following, and epically long infographic. I am not really sure that it can be classed as an infographic as it is really just a blog post split up into easy bite sized chunks. I read a […]

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Bloody Hell – The A-Team knew the secret to SEO link building

I guess I kind of threw you with that title? To be honest it threw me too; who would ever have guessed that Hannibal, BA Baraccus, Face and Raving Mad Murdoch had the secret to SEO link building in 2013 up their sleeves all those years ago. I was having a conversation with another SEO (Tim Grice) the other day about how SEO has evolved and become more difficult for small businesses due to the increasing onus on linkable assets […]

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How to identify SEO link building opportunities

Link building has been an important element of SEO ever since Google introduced PageRank to their algorithm many years ago. For SEO newcomers; PageRank is a theory and patented technology introduced by Larry Page, the founder of Google which basically attributes value to a document (page) on the web based on the quality and number of links pointing to the page from other pages on the web. Here is a full explanation of PageRank.

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