As the title of the blog suggests, managing a large Google Adwords account is not a piece of cake to get right. In order to be as effective as possible you need to ensure that all of the following are singing in chorus: Keywords are matched with highly relevant ad copy. keywords and ad copy..
As of today Google have announced that in mid May they will be making changes to the way they handle exact and phrase match keywords. Here is what Google say on the matter: “When people search for your products or services, they probably misspell a word every so often. In mid-May, we’re making improvements to..
I have found over the past few months that managing my link building from a spreadsheet, and often multiple spreadsheets has been getting a bit ridiculous as well as a touch unproductive. This led me to get more active on the hunt for useful tools to help me speed up the productivity of my link..