Traditional Retention and Recruitment Marketing split is finished

Traditional Retention and Recruitment Marketing split is finished – That’s quite a statement and one that perhaps many marketers will disagree with. However, I didn’t just make it up for fun; here is my thinking behind this: One of my first marketing roles back in 2005 was within the retention marketing team of an organisation…

PPC Landing Page Optimisation

About 5 years ago when working for a large retailer we put together a program of multivariate testing on the website checkout process in order to try and reduce the number of people abandoning their shopping basket. The results –  We managed to increase the conversion rate of the site by 11% over a 6..