The deadliest pay per click sins

Pay per click (PPC) marketing has long been considered a necessary evil by many business owners. This is perhaps because we are all captivated by the glitz of SEO success and how it could mean lots of “free” traffic and sales. The fact is that PPC can often be cheaper than SEO; to rank well..

PPC Bid Management in a nutshell

One thing that I have never blogged about here is the bid management part of pay per click marketing. I just did a search in Google to see what others have written about PPC bid management and the SERPs are dominated with details and reviews of PPC bid management tools. I found this surprising as..