Google’s Performance Max (P-MAX) campaigns stand as a significant move in their constant drift towards automation, especially for small businesses in the UK. This blog post aims to quickly unpack the complexities of P-MAX campaigns, focusing on challenges like managing search query data, controlling traffic quality, and navigating budget constraints. The aim is to help..
In times of financial uncertainty, small businesses often face a critical decision: invest in marketing to fuel growth or cut costs to conserve resources. This decision can significantly impact a business’s trajectory for years to come. The important thing to recognise is that if you are in a hole then it is necessary to make..