Google’s Performance Max Campaigns for UK Small Businesses: A Quick Overview

Google’s Performance Max (P-MAX) campaigns stand as a significant move in their constant drift towards automation, especially for small businesses in the UK. This blog post aims to quickly unpack the complexities of P-MAX campaigns, focusing on challenges like managing search query data, controlling traffic quality, and navigating budget constraints. The aim is to help..

Navigating Financial Challenges in Small Business: Strategic Marketing vs. Cost-Cutting

In times of financial uncertainty, small businesses often face a critical decision: invest in marketing to fuel growth or cut costs to conserve resources. This decision can significantly impact a business’s trajectory for years to come. The important thing to recognise is that if you are in a hole then it is necessary to make..