Unveiling the Power of Competitive Brand Bidding in PPC Campaigns

An early conversation that we have with all of our clients is whether they should invest in bidding (showing ads) on their own brand name using Google Ads. Many clients do not feel that they should “waste” money on paid clicks when surely they will get the same traffic anyway through organic search. Then the..

Marketing funnel

Optimising the Marketing Funnel for Small Businesses: A Focus on Conversion and Growth

In the realm of small business marketing, the efficacy of traditional models often comes into question. The traditional marketing funnel suggests a linear progression from Awareness to Action where a potential customer first becomes aware of your brand and then moves along their journey through being educated on your offerings, developing an interest in them..

Phasing out of third party cookies: What small businesses need to do.

This guide is designed with small businesses in mind – regardless of the country you are in this change will impact your digital marketing and you need to take a few hours to understand what is happening and also what you need to do to prepare. We put this off during 2023 as we knew..

Steven_Gerrard

Why Steven Gerrard is the Email Marketing of the Digital Marketing Landscape

Steven Gerrard, a former English professional footballer, is widely regarded as one of the greatest midfielders of his generation. His consistent performance throughout his career led him to countless succcesses, However Gerrard was frequently overshadowed by more flashy teammates for a few reasons: Style of Play: Gerrard’s style was more about effectiveness than flair. While..

Navigating Financial Challenges in Small Business: Strategic Marketing vs. Cost-Cutting

In times of financial uncertainty, small businesses often face a critical decision: invest in marketing to fuel growth or cut costs to conserve resources. This decision can significantly impact a business’s trajectory for years to come. The important thing to recognise is that if you are in a hole then it is necessary to make..

Cognitive bias and decision making

The Cognitive Biases that Lead to Poor Marketing Decisions

Following a complicated call with a client where they were seemingly blindsided to a problem in the business I started thinking about my own cognitive biases and how these influence my thinking. I put together this list of the different biases that I try to be mindful of – I think I have fallen for..

Mastering Digital Marketing Budgets: A Quick Guide for Small Business Owners

We often come across small business owners that are a tad confused about where to invest their limited marketing budget, how to analyse performance and from there how to make improvements. In today’s digital age, having a well-thought-out digital marketing strategy is crucial for small business owners. However, crafting an effective plan requires more than..

Self confidence and marketing

My self confidence is something that has been constantly challenged as a marketer and so I have decided to divert from my usual content on search marketing and social with a post that is more personal but hopefully also enlightening. Marketing is a discipline where we can quickly go from being the champion of the..

How to best spend $5000 on Marketing – 6 experts views

I recently joined Triberr. This is a social network where like minded bloggers and content producers can gather, form tribes around their common interests and then help each other to promote their content. So far my experience of the site has been great (more relevant traffic and more Twitter followers who are actually interested in..

How Should I Manage my Marketing Budget?

I have a lot of small business clients that come to me wanting a particular service and after looking at their business and the market I often find that what they need is something completely different. Therefore I thought that it may be helpful to put together a simple guide on how to decide what..