How to Exclude App & Video Placements on Google Display Network: A Step-by-Step Guide

Are you running Display, Performance Max or Demand Gen ads across Google Display Network (GDN) and finding that a significant chunk of your traffic is coming from mobile apps, YouTube videos or channels which may not align with your advertising goals? Excluding irrelevant app placements and irrelevant video placements on YouTube is a crucial step..

Connecting the Dots: How to Leverage Offline Conversion Import in Google Ads

Firstly I will start with 3 qualifying questions to understand if you should read this post or not: If your answer to those questions are all “yes” then please read on as there is a simple solution: In the dynamic landscape of online advertising, businesses often grapple with the challenge of connecting their digital efforts..

Maximizing Your Google Ads Performance: Unleashing the Power of Custom Dashboards

Most regular users of Google ads are familiar with the Google Ads dashboard. However, did you know that you can take your campaign monitoring up a notch by customising your dashboard experience? This article will guide you through the world of Google Ads Custom Dashboards, exploring their significance and how to set up your own..

Poor ROI represented by dying tree

Maximizing ROI from Google Ads: Navigating Challenges and Elevating Website Performance

In the realm of digital marketing, Google Ads serves as a powerful tool for businesses aiming to expand their reach and boost conversions. However, success in Google Ads necessitates a comprehensive approach that encompasses not only effective campaign strategies but also a well-optimized website. Many businesses try and fail to manage Google Ads profitably and..

Increasing Product Visibility on Google Shopping: Automate with Google Ads Scripts

We have come across a common problem with Google Shopping / Performance Max campaigns. Many (or most) of your products will not show up in your advertising efforts on the Google Shopping network. There is an inherent bias built into Google’s algorithm’s as of course they want to optimise budget towards the products that they..

Why understanding customers’ real intentions is key to PPC success

I think that we can all agree that the main reason search engine advertising can be so effective is its ability to satisfy customer intent i.e. that people can find what they are looking for through using the search engine. I always use this single mantra when building keyword lists for our clients. It not..

Managing PPC in a small business – data, tracking & reporting

The success of a PPC (pay per click) advertising campaign on Google can be the difference between sink or swim for a small business. The average cost per click (CPC) across almost all verticals has been consistently rising over the past 5 years and in most cases does not seem to have been hit by..