When managing a Google Ads campaign, it’s essential to focus not just on the keywords you want your ads to show for, but also on those you don’t want. This is where negative keywords come into play, providing a powerful way to refine your ad targeting and minimise wasted spend. In this comprehensive guide, we..
Tag: negative keywords
Adding Negative Keywords in Performance Max Campaigns
Google Ads is competitive and making it run profitably takes work, unwanted clicks and irrelevant traffic can drain budgets and undermine campaign effectiveness. Negative keywords offer a solution by allowing advertisers to exclude specific terms and phrases that are not relevant to their business. By filtering out irrelevant traffic, negative keywords enhance ad targeting, improve..
Google Adwords Search Query Report Guide
One of the most important parts of managing a Google Adwords account is minimising the irrelevant search traffic that your ads receive. This article is designed to help you do just this. It takes you step by step through running, analysing and actioning a Google Adwords search query report. Google allows you to add negative..
Understanding Google Adwords PPC match types
Over the past few years most small businesses in the UK have realised that for a quick and reliable method of finding new customers Google Adwords is difficult to beat. As you are only paying for clicks into your website from people actively seeking a service/product that you offer you can be confident that you..
