The Google Knowledge Graph and SEO

This week Google announced their biggest change since 2007 and considering they make around 500 changes to their algorithm each year, some which have had massive impact on their search results, this change is potentially a game changer. Google have always held the dream of being able to understand peoples intentions through their searches and..

Google Display Network Targeting – a secret trick

The Google Display Network is one of the largest ad networks on the web – if not the largest. Through the Adwords interface you are able to target certain websites that you feel are relevant to and may be being used by your target audience. You can search for sites by keyword using the Placement..