How to Exclude App & Video Placements on Google Display Network: A Step-by-Step Guide

Are you running Display, Performance Max or Demand Gen ads across Google Display Network (GDN) and finding that a significant chunk of your traffic is coming from mobile apps, YouTube videos or channels which may not align with your advertising goals? Excluding irrelevant app placements and irrelevant video placements on YouTube is a crucial step..

Google Display Network Targeting – a secret trick

The Google Display Network is one of the largest ad networks on the web – if not the largest. Through the Adwords interface you are able to target certain websites that you feel are relevant to and may be being used by your target audience. You can search for sites by keyword using the Placement..