I will assume that you are starting your PPC work on Google and base this tutorial on the Google interface and tools. Good PPC is based on relevance, never forget that you are after conversions rather than clicks. Google will always give good advice on how to optimise your campaigns but this advice will always..
Month: September 2010
Managing PPC in a small business – data, tracking & reporting
The success of a PPC (pay per click) advertising campaign on Google can be the difference between sink or swim for a small business. The average cost per click (CPC) across almost all verticals has been consistently rising over the past 5 years and in most cases does not seem to have been hit by..
New Google trademark policy September 2010
From next Monday 12th September all Adwords advertisers will be allowed to use trademarked terms in their ad copy. This is the second loosening of the Google trademark policy in the UK over the past few years. Initially Google just started to allow advertisers to bid on trademarked keywords for their competitors and for brands..
