Over the past month Google shopping has been transitioning from a free service that allowed advertisers to submit a XML feed of their products to the Google Merchant Centre and then benefit from a good amount of free traffic to a paid service through Google Adwords called product listing ads. Not surprisingly a lot of..
A few years back I wrote a post detailing my thoughts on how to write effective PPC ads. Like a lot of my posts it is a pretty long one so thought that it would be good to abbreviate in the form of an infographic. The problem is that I cannot design and although I..