Marketing funnel

Optimising the Marketing Funnel for Small Businesses: A Focus on Conversion and Growth

In the realm of small business marketing, the efficacy of traditional models often comes into question. The traditional marketing funnel suggests a linear progression from Awareness to Action where a potential customer first becomes aware of your brand and then moves along their journey through being educated on your offerings, developing an interest in them..

Phasing out of third party cookies: What small businesses need to do.

This guide is designed with small businesses in mind – regardless of the country you are in this change will impact your digital marketing and you need to take a few hours to understand what is happening and also what you need to do to prepare. We put this off during 2023 as we knew..

Steven_Gerrard

Why Steven Gerrard is the Email Marketing of the Digital Marketing Landscape

Steven Gerrard, a former English professional footballer, is widely regarded as one of the greatest midfielders of his generation. His consistent performance throughout his career led him to countless succcesses, However Gerrard was frequently overshadowed by more flashy teammates for a few reasons: Style of Play: Gerrard’s style was more about effectiveness than flair. While..