Despite various cost of living and inflation concerns, the UK e-commerce market is thriving, with revenues projected to reach £120 billion in 2025 by year-end. But things are changing quickly in terms of consumer habits online, with the advent of AI, how people may find your products is diversifying. A new feature, ChatGPT Shopping, launched..
Tag: Google merchant center
A Guide to Using Promotions in Google Merchant Center for Black Friday and Beyond
Black Friday is just around the corner, and for small businesses, it’s an opportunity to drive sales and attract new customers. If you’re running Google Ads campaigns for your e-commerce business, leveraging Promotions in Google Merchant Center (GMC) can make your products stand out in a crowded marketplace. In this guide, we’ll walk you through..
Google Merchant Center Next: Understanding The Upgrade
Google Merchant Center is a tool that helps online retailers upload their business and product data to Google and make it available for Google Shopping and other Google Ads services. “Google Merchant Center Next” is the updated or enhanced version of the Google Merchant Center, offering improved features, usability, and integration with other Google services…
Growing your Sales using Supplemental Feeds in Google Merchant Center
Google Merchant Center is a pivotal platform for e-commerce businesses to showcase their products effectively. One powerful tool within this ecosystem is the supplemental feed – a lesser-known yet incredibly valuable resource for optimising product visibility and performance. In this guide, we’ll delve into what supplemental feeds are, their key distinctions from primary feeds, their..
