We have come across a common problem with Google Shopping / Performance Max campaigns. Many (or most) of your products will not show up in your advertising efforts on the Google Shopping network. There is an inherent bias built into Google’s algorithm’s as of course they want to optimise budget towards the products that they..
Category: PPC
Blog articles focusing on Pay per click (PPC).
New look for Adwords ads with transparent background and yellow Ad button
Google Adwords have just rolled out a new look to their ads today. I have not seen an official announcement of this yet so perhaps it is still in beta but I am seeing it for every search that I run across Google so I get the feeling that it is not just a test..
Getting better results from product listing ads
With one of our clients we had a poor month with product listing ads in October. I was just digging into the results, found something interesting so thought that I would write about it here. Product listing ads are triggered through users searches matching to data in a product feed submitted to the Google merchant centre…
Recovering Quality Score in Google Adwords
Quality Score is a key factor in the success of an Adwords account. It contributes significantly to the profitability of an Adwords account as it is a key determinant of the actual CPC that an advertiser pays. If you are in need of a refresher on how quality score is calculated and works then you..
Google kill 2 birds with their Dynamic Re-marketing Ads
At the back end of last month (June 2013) Google announced the release of Dynamic re-marketing ads. This is one of the most interesting tools that Google have given to advertisers, and specifically retailers in a very long time. Dynamic re-marketing ads allow advertisers to show past visitors ads that are dynamically generated based on..
Adwords Script to track Quality Score on Account, campaign & Ad Group Level
Warning: this post is a bit more technical than most of our posts as we go into some depth on Adwords scripts. BUT – do not worry – if you follow the post through you will hopefully be able to just follow the instructions and achieve what you need to achieve with no coding at..
Interview with an Adwords Quality Score junkie
I spend a lot of time studying and obsessing over the quality score of our clients in their Adwords account as I know what a difference it can make to performance. Here and here are some previous posts on Quality Score. Over the past month or so I have become acquainted with someone who is..
Why is my CTR so damn low?
With Google Adwords (or SEO for that matter) when you find a keyword that converts well and that gives you good orders/leads at a great cost per conversion you want more from it. You want to squeeze as much traffic out of it as possible as you know that the more traffic you get the..
Crudely reverse engineering Google Adwords Quality Score Formula
This has given me a headache – there are a lot of spreadsheets coming up so brace yourself. I set up a new clients account last week and was taking them through it when a question that they asked gave me an idea. Just take a moment to check the QS of the keywords below:..
Getting your head around Google Adwords Enhanced Campaigns
Google Adwords is a highly intelligent and well built marketing tool. But because it has evolved over a number of years with layer upon layer of new functions, a well constructed campaign is usually pretty complex. Some of the considerations we have to go through when we start working on a new account are: Geographic..
