The success of a PPC (pay per click) advertising campaign on Google can be the difference between sink or swim for a small business. The average cost per click (CPC) across almost all verticals has been consistently rising over the past 5 years and in most cases does not seem to have been hit by..
From next Monday 12th September all Adwords advertisers will be allowed to use trademarked terms in their ad copy. This is the second loosening of the Google trademark policy in the UK over the past few years. Initially Google just started to allow advertisers to bid on trademarked keywords for their competitors and for brands..