As of today Google have announced that in mid May they will be making changes to the way they handle exact and phrase match keywords. Here is what Google say on the matter: “When people search for your products or services, they probably misspell a word every so often. In mid-May, we’re making improvements to..
Category: PPC
Blog articles focusing on Pay per click (PPC).
Why understanding customers’ real intentions is key to PPC success
I think that we can all agree that the main reason search engine advertising can be so effective is its ability to satisfy customer intent i.e. that people can find what they are looking for through using the search engine. I always use this single mantra when building keyword lists for our clients. It not..
Do Google Use Their Power Responsibly?
The inspiration for this article has built up over years of working with Google but the final nail in the coffin was something that occurred a few months back in late summer 2011. I will detail the case here but this is only in order to help explain the main thrust of my argument. My..
Bug in Adwords Editor 9.5
I just downloaded Adwords Editor 9.5, which by the way has some excellent new features and support for making campaign level settings changes to things like ad rotation and ad serving which were always a nightmare to adjust on large accounts as well as much greater support of ad extensions. However; I am writing this..
Does the Google Discounter Work?
I have been using Google Adwords for a number of years and one thing that I know for sure is that nothing is absolutely clear cut; advertisers are given enough data to understand 90% of what is going on and to persuade us (much of the time) to spend a bit more money. As we..
Probably the best Google Doodle ever
I am by no means a Google evangelist; no business has ever given me such terrible service in my life, well at least not consistently bad customer service; they treat the average customer of theirs like a piece of non descriptive sticky residue found on the underside of your jeans following a night on the..
Managing Your Adwords Account Structure for Low CPC’s
There are a multitude of ways to organise your Google Adwords PPC account so where do you start? This post is designed to give my ideas on the thinking behind an account structure that results in low costs and also how best to manage an account structure going forward, again with the aim of low..
How to increase Google Adwords Quality Score – The Guide
Without a good quality score across most of the keywords in your Adwords account you can find that your marketing budget drains fast. This guide to Google Adwords Quality Score will help you to understand all of the factors that influence your quality score as well as offering you ideas on how you can work..
Getting more from your Google Adwords Ads with Ad Extensions
Over the past 18 months Google has been introducing a range of additional lines that can be added to your Google PPC ads. These are known as ad extensions. There are a variety of different ad extensions that you can use to attract people to your ad and which one/s are best for you..
How to write the best PPC adverts
On first sight many marketing and advertising professionals may think that writing good copy for Pay Per Click (PPC) ads is relatively easy as there are fairly strict text string length constraints that give you boundaries within which to work. However, I have found that coming from a direct marketing background (which is also based..
