Over the past year Google have really invested in giving advertisers the ability to set up rules to help them automate and scale the management of their accounts. This screenshot shows you where you can find the rules in the Google Adwords interface. The screenshot was taken on the Keywords tab but the rules are..
Category: PPC
Blog articles focusing on Pay per click (PPC).
How Google have made us all bid higher on Adwords
Hats off to Google; they are an incredibly bright bunch over there. Adwords is perhaps the most intelligent ad platform ever built and Google keep on adding new dimensions to it which make it both more customisable and at the same time less accessible to the average small business owner and also slightly tougher to..
Product Listing Ads in Google Adwords Are Cheap (So far)
Over the past month Google shopping has been transitioning from a free service that allowed advertisers to submit a XML feed of their products to the Google Merchant Centre and then benefit from a good amount of free traffic to a paid service through Google Adwords called product listing ads. Not surprisingly a lot of..
How to write the best PPC ads Infographic
A few years back I wrote a post detailing my thoughts on how to write effective PPC ads. Like a lot of my posts it is a pretty long one so thought that it would be good to abbreviate in the form of an infographic. The problem is that I cannot design and although I..
The deadliest pay per click sins
Pay per click (PPC) marketing has long been considered a necessary evil by many business owners. This is perhaps because we are all captivated by the glitz of SEO success and how it could mean lots of “free” traffic and sales. The fact is that PPC can often be cheaper than SEO; to rank well..
PPC Bid Management in a nutshell
One thing that I have never blogged about here is the bid management part of pay per click marketing. I just did a search in Google to see what others have written about PPC bid management and the SERPs are dominated with details and reviews of PPC bid management tools. I found this surprising as..
Google Display Network Targeting – a secret trick
The Google Display Network is one of the largest ad networks on the web – if not the largest. Through the Adwords interface you are able to target certain websites that you feel are relevant to and may be being used by your target audience. You can search for sites by keyword using the Placement..
Adwords account structure simplified
As the title of the blog suggests, managing a large Google Adwords account is not a piece of cake to get right. In order to be as effective as possible you need to ensure that all of the following are singing in chorus: Keywords are matched with highly relevant ad copy. keywords and ad copy..
Thoughts on the new “improved phrase and exact match”
As of today Google have announced that in mid May they will be making changes to the way they handle exact and phrase match keywords. Here is what Google say on the matter: “When people search for your products or services, they probably misspell a word every so often. In mid-May, we’re making improvements to..
Why understanding customers’ real intentions is key to PPC success
I think that we can all agree that the main reason search engine advertising can be so effective is its ability to satisfy customer intent i.e. that people can find what they are looking for through using the search engine. I always use this single mantra when building keyword lists for our clients. It not..
