A few years back I wrote a post detailing my thoughts on how to write effective PPC ads. Like a lot of my posts it is a pretty long one so thought that it would be good to abbreviate in the form of an infographic. The problem is that I cannot design and although I..
Category: PPC
Blog articles focusing on Pay per click (PPC).
The deadliest pay per click sins
Pay per click (PPC) marketing has long been considered a necessary evil by many business owners. This is perhaps because we are all captivated by the glitz of SEO success and how it could mean lots of “free” traffic and sales. The fact is that PPC can often be cheaper than SEO; to rank well..
PPC Bid Management in a nutshell
One thing that I have never blogged about here is the bid management part of pay per click marketing. I just did a search in Google to see what others have written about PPC bid management and the SERPs are dominated with details and reviews of PPC bid management tools. I found this surprising as..
Google Display Network Targeting – a secret trick
The Google Display Network is one of the largest ad networks on the web – if not the largest. Through the Adwords interface you are able to target certain websites that you feel are relevant to and may be being used by your target audience. You can search for sites by keyword using the Placement..
Adwords account structure simplified
As the title of the blog suggests, managing a large Google Adwords account is not a piece of cake to get right. In order to be as effective as possible you need to ensure that all of the following are singing in chorus: Keywords are matched with highly relevant ad copy. keywords and ad copy..
Thoughts on the new “improved phrase and exact match”
As of today Google have announced that in mid May they will be making changes to the way they handle exact and phrase match keywords. Here is what Google say on the matter: “When people search for your products or services, they probably misspell a word every so often. In mid-May, we’re making improvements to..
Why understanding customers’ real intentions is key to PPC success
I think that we can all agree that the main reason search engine advertising can be so effective is its ability to satisfy customer intent i.e. that people can find what they are looking for through using the search engine. I always use this single mantra when building keyword lists for our clients. It not..
Do Google Use Their Power Responsibly?
The inspiration for this article has built up over years of working with Google but the final nail in the coffin was something that occurred a few months back in late summer 2011. I will detail the case here but this is only in order to help explain the main thrust of my argument. My..
Bug in Adwords Editor 9.5
I just downloaded Adwords Editor 9.5, which by the way has some excellent new features and support for making campaign level settings changes to things like ad rotation and ad serving which were always a nightmare to adjust on large accounts as well as much greater support of ad extensions. However; I am writing this..
Does the Google Discounter Work?
I have been using Google Adwords for a number of years and one thing that I know for sure is that nothing is absolutely clear cut; advertisers are given enough data to understand 90% of what is going on and to persuade us (much of the time) to spend a bit more money. As we..
