I am by no means a Google evangelist; no business has ever given me such terrible service in my life, well at least not consistently bad customer service; they treat the average customer of theirs like a piece of non descriptive sticky residue found on the underside of your jeans following a night on the..
Category: PPC
Blog articles focusing on Pay per click (PPC).
Managing Your Adwords Account Structure for Low CPC’s
There are a multitude of ways to organise your Google Adwords PPC account so where do you start? This post is designed to give my ideas on the thinking behind an account structure that results in low costs and also how best to manage an account structure going forward, again with the aim of low..
How to increase Google Adwords Quality Score – The Guide
Without a good quality score across most of the keywords in your Adwords account you can find that your marketing budget drains fast. This guide to Google Adwords Quality Score will help you to understand all of the factors that influence your quality score as well as offering you ideas on how you can work..
Getting more from your Google Adwords Ads with Ad Extensions
Over the past 18 months Google has been introducing a range of additional lines that can be added to your Google PPC ads. These are known as ad extensions. There are a variety of different ad extensions that you can use to attract people to your ad and which one/s are best for you..
How to write the best PPC adverts
On first sight many marketing and advertising professionals may think that writing good copy for Pay Per Click (PPC) ads is relatively easy as there are fairly strict text string length constraints that give you boundaries within which to work. However, I have found that coming from a direct marketing background (which is also based..
Google Adwords Search Query Report Guide
One of the most important parts of managing a Google Adwords account is minimising the irrelevant search traffic that your ads receive. This article is designed to help you do just this. It takes you step by step through running, analysing and actioning a Google Adwords search query report. Google allows you to add negative..
Understanding Google Adwords PPC match types
Over the past few years most small businesses in the UK have realised that for a quick and reliable method of finding new customers Google Adwords is difficult to beat. As you are only paying for clicks into your website from people actively seeking a service/product that you offer you can be confident that you..
Managing PPC in a small business – Account set up
I will assume that you are starting your PPC work on Google and base this tutorial on the Google interface and tools. Good PPC is based on relevance, never forget that you are after conversions rather than clicks. Google will always give good advice on how to optimise your campaigns but this advice will always..
Managing PPC in a small business – data, tracking & reporting
The success of a PPC (pay per click) advertising campaign on Google can be the difference between sink or swim for a small business. The average cost per click (CPC) across almost all verticals has been consistently rising over the past 5 years and in most cases does not seem to have been hit by..
New Google trademark policy September 2010
From next Monday 12th September all Adwords advertisers will be allowed to use trademarked terms in their ad copy. This is the second loosening of the Google trademark policy in the UK over the past few years. Initially Google just started to allow advertisers to bid on trademarked keywords for their competitors and for brands..
