I have finally bitten the bullet and had a go at creating a video. This is my excuse for the amateur production; no flashy intro or ending, no call to actions, annotations or pulls to my other great video content – it doesn’t exist. The reason that i had a go at this is because..
The inspiration for this article has built up over years of working with Google but the final nail in the coffin was something that occurred a few months back in late summer 2011. I will detail the case here but this is only in order to help explain the main thrust of my argument. My..
I have a lot of small business clients that come to me wanting a particular service and after looking at their business and the market I often find that what they need is something completely different. Therefore I thought that it may be helpful to put together a simple guide on how to decide what..
We are all relatively new to services such as Twitter and many users and brands are still finding their feet so although i have a complaint here it is not one that i feel that I can make with too much vigour. My issue is that some of the services that i use are forcing..
I just downloaded Adwords Editor 9.5, which by the way has some excellent new features and support for making campaign level settings changes to things like ad rotation and ad serving which were always a nightmare to adjust on large accounts as well as much greater support of ad extensions. However; I am writing this..
I have been using Google Adwords for a number of years and one thing that I know for sure is that nothing is absolutely clear cut; advertisers are given enough data to understand 90% of what is going on and to persuade us (much of the time) to spend a bit more money. As we..
I am going to try and refrain from entering into too much of a rant here but there have been a number of things that I have encountered in the past week that have all snowballed into this post. The fact is that there are too many dodgy geezers in the search engine marketing game..
If you have a business or are just setting up your own business then the key concern that you probably have is finding customers, and then when you find your potential customers then how do you interest them in your business? The options for marketing a business are currently exploding so it can be quite..
I am by no means a Google evangelist; no business has ever given me such terrible service in my life, well at least not consistently bad customer service; they treat the average customer of theirs like a piece of non descriptive sticky residue found on the underside of your jeans following a night on the..
There are a multitude of ways to organise your Google Adwords PPC account so where do you start? This post is designed to give my ideas on the thinking behind an account structure that results in low costs and also how best to manage an account structure going forward, again with the aim of low..
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